| Identification of UK fashion retailer use of Web sites R Marciniak, M Bruce International Journal of Retail & Distribution Management 32 (8), 386-393, 2004 | 60 | 2004 |
| Marketing approaches to pop up stores: An exploration of social networking R Marciniak, C Budnarowska | 53 | 2009 |
| Customer engagement with websites: a transactional retail perspective C Connell, R Marciniak, LI Carey, J McColl European Journal of Marketing 53 (9), 1882-1904, 2019 | 45 | 2019 |
| Homogeneity in luxury fashion consumption: an exploration of Arab Women R Marciniak, M Gad Mohsen Conference Proceedings: The Business & Management Review-International …, 2014 | 23 | 2014 |
| Consumer choice: between explicit and implicit reference points TK Tarnanidis, N Owusu-Frimpong, R Marciniak The Marketing Review 10 (3), 269-286, 2010 | 22 | 2010 |
| An exploratory investigation into the consumer use of WeChat to engage with luxury fashion brands N Siddiqui, M Mannion, R Marciniak Social commerce: Consumer behaviour in online environments, 213-234, 2019 | 19 | 2019 |
| Fashion e-tailing R Marciniak, M Bruce Fashion Marketing, 259-276, 2007 | 12 | 2007 |
| The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors C Connell, R Marciniak, LD Carey Journal of International Marketing 31 (1), 32-48, 2023 | 7 | 2023 |
| The Value of Design in Retail and Branding K Quartier, A Petermans, TC Melewar, C Dennis Emerald Publishing Limited, 2021 | 7 | 2021 |
| Fashion, tourism and the creative industries C Budnarowska, R Marciniak Tourism and the Creative Industries, 69-87, 2016 | 6 | 2016 |
| The importance of location in pop up retailing R Marciniak, C Budnarowska 17th International Conference on Recent Advances in Retailing and Services …, 2010 | 6 | 2010 |
| Selfies: an exploration into the brand effects of visual imagery within earned media R Marciniak, C Budnarowska | 5 | 2014 |
| Tourist and retail relationship in departure points and travel hub consumption: the start of the tourist retail relationship R Marciniak Tourism and Retail, 93-110, 2012 | 5 | 2012 |
| Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth E Charles, R Marciniak The Value of Design in Retail and Branding, 51-64, 2021 | 3 | 2021 |
| Post-Purchase Consumer Behaviour, Sustainability and its Influence on Fashion Identity R Marciniak, MG Mohsen Fashion: Tyranny and Revelation, 203-219, 2016 | 3 | 2016 |
| An autoethnographic approach to examining electronic retail development C Budnarowska, R Marciniak | 3 | 2008 |
| The scope of e-commerce in retail strategy R Marciniak, M Bruce International Retail Marketing, 91-107, 2007 | 3 | 2007 |
| Exploration of pop-up retail: The department store perspective R Marciniak, C Budnarowska ICDBM 2018, 49, 2018 | 2 | 2018 |
| Selfies: An exploration into the brand effects of visual imagery with earned media R Marciniak, C Budnarowska | 2 | 2014 |
| The use of retail spaces as examples of disruption innovation R Marciniak New Perspectives on Critical Marketing and Consumer Society, 101-112, 2021 | 1 | 2021 |
