| The Influence of Bring Back Our Bottle Program on The Body Shop Indonesia Brand Image, Brand Trust, Brand Love and Brand Loyalty S Azzahra, I Fachira Asian Journal of Research in Business and Management 4 (3), 283-295, 2022 | 46 | 2022 |
| Telling tales: Online comic and gripe story‐sharing by service workers about difficult customers JG Sayers, I Fachira New Technology, Work and Employment 30 (2), 128-144, 2015 | 33 | 2015 |
| Customer loyalty: the effects of service loyalty and the mediating role of customer satisfaction study case: PT Sabda Alam hotel SI Budiarta, I Fachira Journal of business and management 251, 2017 | 21 | 2017 |
| Factors affecting celebrity endorsement on purchase intention through Instagram fashion online shop: an Indonesian perspective A Aprianingsih, M Setiawan, FB Affandy, BC Immanuel, I Fachira International Journal of Marketing, Communication and New Media 8 (15), 2020 | 17 | 2020 |
| Experiential learning model: improving entrepreneurial values through internship program at start-ups DC Lantu, Y Suharto, I Fachira, A Permatasari, G Anggadwita Higher Education, Skills and Work-Based Learning 12 (1), 107-125, 2022 | 15 | 2022 |
| The influence of E-commerce marketing on impulsive buying behaviour EN Bahrah, I Fachira Advanced International Journal of Business, Entrepreneurship and SMEs 3 (9 …, 2021 | 15 | 2021 |
| The Influence of self-service technology (SST) toward customer satisfaction CC Susianto, I Fachira Journal Of Business and Management 4 (6), 728-742, 2015 | 10 | 2015 |
| The Influence of Different Digital Content Marketing on Consumer Engagement in The Tourism Sector A Khairani, I Fachira International Journal of Social Science and Business 5 (3), 443-450, 2021 | 8 | 2021 |
| The influence of servicescape and service quality on customer satisfaction and repurchase intention at One Eighty Cafe in Bandung AM Al-ghifari, I Fachira Jurnal Ilmu Sosial Politik dan Humaniora 4 (1), 19-27, 2021 | 8* | 2021 |
| Study of perception and attitude towards green marketing of indonesian cosmetics consumers KA Soerjanatamihardja, I Fachira J. Bus. Manag 6, 160-172, 2017 | 7 | 2017 |
| Slow fashion purchase intention drivers: an Indonesian study A Aprianingsih, I Fachira, M Setiawan, T Debby, N Desiana, SAN Lathifan Journal of Fashion Marketing and Management: An International Journal 27 (4 …, 2022 | 6 | 2022 |
| Effects of Social Media Marketing Towards Probiotic Chicken Customers’ Purchase Intention: Customer Engagement as a Mediator NA Shofiya, I Fachira Malaysian Journal of Social Sciences and Humanities (MJSSH) 6 (8), 518-531, 2021 | 6 | 2021 |
| Consumers Attitude Towards Skippable ADS on Youtube Trueview In-Stream-an Empirical Study Among College Students in Bandung TS Saputra, I Fachira Journal of Business and Management 3 (8), 2014 | 6 | 2014 |
| Factors influencing online impulsive buying behavior in Indonesia AB Wibisono, I Fachira MIMBAR: Jurnal Sosial dan Pembangunan 37 (1), 127-137, 2021 | 5 | 2021 |
| The evaluation of digital brand storytelling implementation in local brand FN Fauziah, I Fachira European Journal of Business and Management Research 6 (4), 344-349, 2021 | 4 | 2021 |
| The influence of cognitive and emotional engagement on digital content marketing in the tourism industry A Khairani, I Fachira Journal of Tourism Leisure and Hospitality 4 (1), 14-29, 2022 | 3 | 2022 |
| The practice of digitalization in improving customer experience of Indonesian commercial aviation industry MI Nurhadi, N Ratnayake, I Fachira The 4th ICMEM 2019 and The 11th IICIES 2019, August, 7 9, 2019 | 3 | 2019 |
| The Effect of Celebrity Endorsement on Consumers’ Purchasing Intentions Involving Career-Oriented Online Paid Courses Platforms in Indonesia A Mahasin, I Fachira Asian Journal of Research in Business and Management 4 (3), 517-531, 2022 | 2 | 2022 |
| Proposed Marketing Strategy For Hijab2day AR Putri, I Fachira Jurnal Ekonomika Dan Bisnis Islam 3 (1), 147-156, 2020 | 2 | 2020 |
| Gap Analysis Towards Service Quality in McDonald's Dago NPR Naraswari, I Fachira Journal of Business and Management 4 (7), 2015 | 2 | 2015 |
