| Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty S Molinillo, A Japutra, B Nguyen, CHS Chen Marketing Intelligence & Planning 35 (2), 166-179, 2017 | 219 | 2017 |
| Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers CH Chen, B Nguyen, PP Klaus, MS Wu Journal of Travel & Tourism Marketing 32 (8), 953-970, 2015 | 133 | 2015 |
| Luxury fashion brands: factors influencing young female consumers’ luxury fashion purchasing in Taiwan MSS Wu, I Chaney, CHS Chen, B Nguyen, TC Melewar Qualitative Market Research: An International Journal 18 (3), 298-319, 2015 | 107 | 2015 |
| Reverse teaching: Exploring student perceptions of “flip teaching” B Nguyen, X Yu, A Japutra, CHS Chen Active Learning in Higher Education 17 (1), 51-61, 2016 | 86 | 2016 |
| Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition I Chaney, S Hosany, MSS Wu, CHS Chen, B Nguyen Computers in Human Behavior 86, 311-318, 2018 | 77 | 2018 |
| Electronic CRM and perceptions of unfairness X Yu, B Nguyen, SH Han, CHS Chen, F Li Information Technology and Management 16, 351-362, 2015 | 46 | 2015 |
| Luxury brand purchases and the extended self: a cross-cultural comparison of young female consumers in Taiwan and the UK MSS Wu, CHS Chen, B Nguyen Asia-Pacific Journal of Business Administration 7 (3), 153-173, 2015 | 43 | 2015 |
| Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs) S Li, P Modi, MSS Wu, CHS Chen, B Nguyen Technological Forecasting and Social Change 139, 303-310, 2019 | 40 | 2019 |
| The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity SH Han, CHS Chen, TJ Lee International Journal of Hospitality Management 94, 102847, 2021 | 34 | 2021 |
| Antecedents and the mediating effect of customer-restaurant brand identification SH Han, Y Ekinci, CHS Chen, MK Park Journal of Hospitality Marketing & Management 29 (2), 202-220, 2020 | 29 | 2020 |
| Luxury brands in the digital age–the trust factor MS Wu, CH Chen, I Chaney Luxury marketing: A challenge for theory and practice, 207-219, 2012 | 26 | 2012 |
| An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry B Nguyen, TC Melewar, A Japutra, SH Han, CHS Chen, X Yu Journal of Marketing Communications 24 (8), 779-800, 2018 | 25 | 2018 |
| An integrated model of city and neighborhood identities: A tale of two cities S Sadeque, SK Roy, MSH Swapan, CH Chen, M Ashikuzzaman Journal of Business Research 117, 780-790, 2020 | 24 | 2020 |
| Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs WW Ko, Y Chen, CHS Chen, MSS Wu, G Liu Journal of World Business 56 (6), 101247, 2021 | 20 | 2021 |
| Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits W Wang, CHS Chen, B Nguyen, P Shukla International Marketing Review 37 (6), 1155-1180, 2020 | 18 | 2020 |
| The targeted and non-targeted framework: differential impact of marketing tactics on customer perceptions B Nguyen, M Li, CH Chen Journal of Targeting, Measurement and Analysis for Marketing 20, 96-108, 2012 | 15 | 2012 |
| Impact of CRM strategy on relationship commitment and new product development: Mediating effects of learning from failure B Nguyen, J Chen, P Foroudi, X Yu, CHS Chen, DA Yen Journal of Strategic Marketing 30 (5), 443-480, 2022 | 14 | 2022 |
| IT-based product innovation strategies for small firms WW Ko, CHS Chen, G Liu, B Nguyen, S Takeda Information Technology & People 33 (6), 1489-1514, 2020 | 12 | 2020 |
| Unlocking the shopping myth: Can smartphone dependency relieve shopping anxiety?–A mixed-methods approach in UK Omnichannel retail I Krasonikolakis, CHS Chen Information & Management 60 (5), 103818, 2023 | 9 | 2023 |
| Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development G Liu, MSS Wu, WW Ko, CHS Chen, Y Chen International Marketing Review 37 (4), 713-734, 2020 | 9 | 2020 |
