Suresh Sundaram

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Eli JonesProfessor of Marketing and Dean Emeritus, Mays Business School - Texas A&M UniversityVerified email at ejaglobal.com
Wynne ChinThe University of HoustonVerified email at uh.edu
Betsy D. Gelbprofessor of marketing & entrepreneurship, University of HoustonVerified email at uh.edu
Dr. Andrew SchwarzLouisiana State UniversityVerified email at lsu.edu
Steven S. PosavacE. Bronson Ingram Professor of Marketing, Vanderbilt UniversityVerified email at vanderbilt.edu
Frank R. KardesProfessor of Marketing, University of CincinnatiVerified email at uc.edu

Suresh Sundaram

Verified email at udel.edu - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Adapting to “word of mouse” BD Gelb, S Sundaram Business Horizons 45 (4), 21-25, 2002	422	2002
Factors leading to sales force automation use: A longitudinal analysis E Jones, S Sundaram, W Chin Journal of personal selling & sales management 22 (3), 145-156, 2002	413	2002
Technology use on the front line: how information technology enhances individual performance S Sundaram, A Schwarz, E Jones, WW Chin Journal of the Academy of Marketing Science 35 (1), 101-112, 2007	324	2007
Profits and halos: The role of firm profitability information in consumer inference SS Posavac, M Herzenstein, FR Kardes, S Sundaram Journal of Consumer Psychology 20 (3), 327-337, 2010	28	2010
Adapting to bword of mouseQ D Gelb Betsy, S Suresh Bus Horiz 45 (4), 21-5, 2002	5*	2002
Atentos a la opinión" on-line" BD Gelb, S Sundaram Harvard Deusto Márketing y Ventas, 14-19, 2003		2003

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