| Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective HR Chaudhuri, S Majumdar Academy of marketing science review 2006, 1, 2006 | 387 | 2006 |
| Conspicuous consumption orientation: Conceptualisation, scale development and validation H Roy Chaudhuri, S Mazumdar, A Ghoshal Journal of Consumer Behaviour 10 (4), 216-224, 2011 | 289 | 2011 |
| Forty-five years of celebrity credibility and endorsement literature: Review and learnings D Halder, D Pradhan, HR Chaudhuri Journal of Business Research 125, 397-415, 2021 | 109 | 2021 |
| I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model A Kuanr, D Pradhan, HR Chaudhuri Psychology & Marketing 37 (2), 260-277, 2020 | 70 | 2020 |
| Impact of firm's reputation and ethnocentrism on attitude towards foreign products M Deb, HR Chaudhuri Marketing Intelligence & Planning 32 (5), 646-664, 2014 | 39 | 2014 |
| Conspicuous consumption: Is that all bad? Investigating the alternative paradigm HR Chaudhuri, S Majumdar Vikalpa 35 (4), 53-60, 2010 | 39 | 2010 |
| The luxury market in India: Maharajas to masses G Atwal, S Jain Springer, 2012 | 35 | 2012 |
| Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market M Deb, H Roy Chaudhuri Journal of Indian Business Research 4 (4), 244-268, 2012 | 33 | 2012 |
| Constructing a conceptual model of purchase behaviour of village shopkeepers–a study of small rural retailers in Eastern India DN Sarkar, K Kundu, HR Chaudhuri Journal of Retailing and Consumer Services 28, 1-16, 2016 | 30 | 2016 |
| Understanding the Antecedents of Intention to Use Mobile Internet Banking in I ndia: Opportunities for Microfinance Institutions D Bryson, G Atwal, HR Chaudhuri, K Dave Strategic Change 24 (3), 207-224, 2015 | 30 | 2015 |
| Normative violence in domestic service: A study of exploitation, status, and grievability R Varman, P Skålén, RW Belk, HR Chaudhuri Journal of Business Ethics 171, 645-665, 2021 | 24 | 2021 |
| The karma of consumption: role of materialism in the pursuit of life satisfaction R Roy, FK Rabbanee, H Roy Chaudhuri, P Menon European Journal of Marketing 54 (1), 168-189, 2020 | 23 | 2020 |
| Understanding the interrelationship between regional differences and material aspiration in the context of Indian diversity: Results of an exploratory study H Roy Chaudhuri, AK Haldar Asia Pacific Journal of Marketing and Logistics 17 (4), 3-14, 2005 | 23 | 2005 |
| Self-control and sustainability consumption: Findings from a cross cultural study TD Nguyen, CA Dadzie, HR Chaudhuri, T Tanner Journal of International Consumer Marketing 31 (5), 380-394, 2019 | 18 | 2019 |
| Quality‐of‐life as chronotopefication and futurization: subsistence consumer experiences in India SR Jagadale, H Roy‐Chaudhuri, D Kadirov Journal of Consumer Affairs 55 (1), 59-86, 2021 | 15 | 2021 |
| Marketization R Chaudhuri, RW Belk Springer, 2020 | 15 | 2020 |
| Market-mediated authenticity in culturally themed culinary space N Sinha, H Roy Chaudhuri, JG Fowler, S Mazumdar Qualitative Market Research: An International Journal 21 (3), 353-374, 2018 | 15 | 2018 |
| Identity management as a coping strategy for stigmatization: the case of Indian sex workers in a libidinal market N Mitra, RP Hill, HR Chaudhuri, A Chaudhuri Journal of Public Policy & Marketing 41 (2), 124-140, 2022 | 13 | 2022 |
| Everyday life of the subaltern consumers: contexts, realities, and issues for marketing HR Chaudhuri The Marketing Review 10 (3), 259-267, 2010 | 13 | 2010 |
| Can we a nti‐consume our way to sustainability? Finding answers at the intersection of cultural values A Kuanr, D Israel, D Pradhan, H Roy Chaudhuri Journal of Consumer Behaviour 20 (5), 1051-1064, 2021 | 12 | 2021 |
