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Abdul Rehman Ashraf
Abdul Rehman Ashraf
Associate Professor of Marketing - Brock University
Verified email at brocku.ca
Title
Cited by
Cited by
Year
The Application of the Technology Acceptance Model Under Different Cultural Contexts: The Case of Online Shopping Adoption
AR Ashraf, NT Thongpapanl, S Auh
Journal of International Marketing 22 (3), 68-93, 2014
4442014
Enhancing online performance through website content and personalization
NT Thongpapanl, AR Ashraf
Journal of Computer Information Systems 52 (1), 3, 2011
1572011
The Role of M-commerce Readiness in Emerging and Developed Markets
AR Ashraf, N Thongpapanl, B Menguc, G Northy
Journal of International Marketing, 2017
1182017
The Connection and Disconnection between E-commerce Businesses and Their Customers: Exploring the Role of Engagement, Perceived Usefulness, and Perceived Ease-of-use
AR Ashraf, N Thongpapanl, S Spyropoulou
Electronic Commerce Research and Applications, 2016
992016
Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
A Anwar, N Thongpapanl, AR Ashraf
Journal of Strategic Marketing, 1-21, 2020
822020
Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and Mcommerce Use among Developing and Developed Countries
N Thongpapanl, AR Ashraf, L Lapa, V Venkatesh
Journal of International Marketing, 2018
682018
Perceived values and motivations influencing m-commerce use: A nine-country comparative study
AR Ashraf, N Thongpapanl, A Anwar, L Lapa, V Venkatesh
International Journal of lnformation Management 59 (4), 2021
552021
Connecting with and converting shoppers into customers: Investigating the role of regulatory fit in the online customer's decision-making process
AR Ashraf, N Thongpapanl
Journal of Interactive Marketing 32 (1), 13-25, 2015
532015
The Role of Customer Regulatory Orientation and Fit in Online Shopping across Cultural Contexts
AR Ashraf, M Razzaque, NT Thongpapanl
Journal of Business Research 69 (12), 6040-6047, 2016
462016
Narongsak (Tek) Thongpapanl, and Seigyoung Auh (2014),“The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption,”
AR Ashraf
Journal of International Marketing 22 (3), 68-93, 2014
292014
Thongpapanl Tek
AR Ashraf
N., Anwar, A., Lapa, L., & Venkatesh 2021, 0
24
Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy
W Nadeem, S Alimamy, AR Ashraf
Journal of Retailing and Consumer Services 70, 103150, 2023
182023
Influence of social augmented reality app usage on customer relationships and continuance intention: The role of shared social experience
KY Wang, AR Ashraf, NT Thongpapanl, O Nguyen
Journal of Business Research 166, 114092, 2023
72023
The logo ‘visual thickness effect’: When and why it boosts brand personality
A Eyni, N Thongpapanl, AR Ashraf, KY Wang
Journal of Consumer Behaviour, 2023
42023
Perceived deception and online repurchase intention: The moderating effect of product type and consumer regulatory orientation
X Wang, AR Ashraf, N Thongpapanl, KY Wang
Journal of Consumer Behaviour, 2022
32022
The Potential Benefits of Offering Suitable Mobile Commerce Experience to Your Customers: An Abstract
N Thongpapanl, AR Ashraf, L Lapa
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
32018
The role of consumer innovativeness in mobile commerce usage: A comparison of two emerging countries: An abstract
AR Ashraf, N Thongpapanl, A Anwar
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
22018
HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCE PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING
Z Fouladgar, KY Wang, AR Ashraf, N Thongpapanl
Global Marketing Conference, 343-343, 2023
2023
Investigating A Moderated Mediation Model of The Impact of Personalized Message Appeal and Privacy Threat Extent on Consumer Behaviour
A Hadjiesmaeili
Brock University, 2022
2022
Perceived Values and Motivations Influencing M-Commerce Use
AR Ashraf, NT Thongpapanl, L Lapa, V Venkatesh
Ashraf, AR, Thongpapanl, NT, Anwar, A., Lapa, L., and Venkatesh, V …, 2021
2021
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