| Product Quality And Brand Image Towards Customers' satisfaction Through Purchase Decision Of Wardah Cosmetic Products In Surabaya EJ Tjahjono, L Ellitan, YI Handayani Journal of Entrepreneurship and Business 2 (1), 56-70, 2021 | 35 | 2021 |
| Pengaruh Instagram dan EWOM Terhadap Minat dan Keputusan Pembelian Konsumen Produk Skincare MAC Kioek, L Ellitan, YI Handayani BIP's Jurnal Bisnis Perspektif 14 (1), 11-28, 2022 | 15 | 2022 |
| The impact of green marketing mix and brand image on customer purchase intention at Adidas Surabaya D Bastian, L Ellitan, YI Handayani International Journal of Trend in Research and Development,(July), 390-397, 2021 | 7 | 2021 |
| Pengaruh Brand Image, Brand Love dan Brand Experience terhadap Brand Loyalty dengan Mediasi Brand Trust pada Kedai Mixue di Kota Surabaya M Angelina, L Ellitan, YI Handayani ULIL ALBAB: Jurnal Ilmiah Multidisiplin 2 (9), 3976-3985, 2023 | 4 | 2023 |
| The Content Marketing Analysis for Indonesia Local Brand Fashion on Instagram MA Erwita, YI Handayani Jurnal Manajemen 12 (1), 21-32, 2022 | 4 | 2022 |
| Peningkatan Daya Saing Pelaku Umkm di Surabaya Bidang Kuliner, Kerajinan Tangan, dan Jasa Melalui Pemasaran Digital MA Erwita, YI Handayani, AA Amrullah PeKA: Jurnal Pengabdian Kepada Masyarakat 4 (1), 40-47, 2021 | 3 | 2021 |
| The Influence of Brand Image on Brand Loyalty of Holywings Indonesia: The Role of Brand Trust to Building Consumer Engagement to Brands YI Handayani, MA Erwita The Influence of Brand Image on Brand Loyalty of Holywings Indonesia: The …, 2021 | 2 | 2021 |
| PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA PRODUK FACE WASH MEREK WARDAH DI SURABAYA EV Dendeng, L Ellitan, YI Handayani Jurnal Ilmiah Mahasiswa Manajemen 12 (1), 17-26, 2023 | 1 | 2023 |
| Service Excellence Untuk Pemilik Bisnis Kecil Di Surabaya YI Handayani, V Rahmawati, M Junaedi, MA Erwita, F Wulani PeKA: Jurnal Pengabdian Kepada Masyarakat 4 (2), 64-72, 2021 | 1 | 2021 |
| PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA WULING AIR EV MELALUI MEDIASI CUSTOMER TRUST. V Verado, SY Budiarsi, YI Handayani Jurnal Ilmiah Mahasiswa Manajemen 12 (2), 117-124, 2023 | | 2023 |
| PENGARUH GREEN PRODUCT INNOVATION DAN GREEN MARKETING TERHADAP BRAND IMAGE DALAM PURCHASE DECISION PRODUK AVOSKIN PADA KONSUMEN DI SURABAYA TANR Putri, T Lindawati, YI Handayani Jurnal Ilmiah Mahasiswa Manajemen 12 (1), 47-59, 2023 | | 2023 |
| TRUST AS MEDIATION OF SOURCE CREDIBILITY, SOURCE ATTRACTIVENESS AND ADVERTISING TO PURCHASE INTENTIONS OF PRODUCTS PROMOTED BY TRASH TASTE PODCAST S Alessandro, LA Widyarini, YI Handayani International Conference of Business and Social Sciences 3 (1), 487-487, 2023 | | 2023 |
| Community Engagement for Development (CED-WMCUS) 2019: Enlivening the Spirit of Sharing and Caring AA Amrullah, MA Erwita, W Wibowo, DA Agung, YI Handayani, ... PeKA: Jurnal Pengabdian Kepada Masyarakat 3 (1), 1-10, 2020 | | 2020 |
| Analisis strategi pemasaran industri kreatif musik pada grup musik" Wake Up Iris" YI Handayani Universitas Negeri Malang, 2017 | | 2017 |
| Analisis strategi pemasaran industri kreatif musik pada grup musik\ YI Handayani Universitas Negeri Malang. Program Studi Manajemen, 2017 | | 2017 |
| Pengaruh kualitas layanan terhadap loyalitas konsumen (studi pada konsumen toko roti Citra Kendedes Cabang Sawojajar Malang) YI Handayani Universitas Negeri Malang. Program Studi Manajeman, 2012 | | 2012 |
Monica Adjeng ErwitaWidya Mandala Catholic University SurabayaEmail yang diverifikasi di ukwms.ac.id
Monica Adjeng ErwitaWidya Mandala Catholic University SurabayaEmail yang diverifikasi di ukwms.ac.id