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Cited by
All
Since 2019
Citations
180
180
h-index
4
4
i10-index
2
2
0
100
50
25
75
2019
2020
2021
2022
2023
2024
2
10
35
100
27
5
Follow
Lie Heng
Universitas Widya Dharma Pontianak
Verified email at widyadharma.ac.id
Marketing
Articles
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Year
Entrepreneurial orientation for enhancement of marketing performance
L Heng, N Afifah
International Review of Management and Marketing 10 (3), 46-53
, 2020
86
2020
Service innovation capability for enhancing marketing performance: An SDL perspectives
L Heng, AT Ferdinand, N Afifah, R Ramadania
Business: Theory and Practice 21 (2), 623-632
, 2020
77
2020
Dampak Orientasi Kewirausahaan dan Keunggulan Penciptaan Nilai terhadap Kinerja Pemasaran UMKM (Studi Empiris Pada UMKM Sub Sektor Kreatif di Kota Pontianak)
L Heng
MABIS 10 (2)
, 2019
5
2019
Dampak Orientasi Kewirausahaan dan Pemasaran Media Sosial terhadap Kinerja Pemasaran (Studi Empiris Pada UMKM Sub Sektor Kreatif di Kota Pontianak)
L Heng
MABIS 13 (1)
, 2022
4
2022
Dampak Orientasi Pelanggan dan Kapabilitas Penciptaan Nilai terhadap Kinerja Pemasaran UMKM (Studi Empiris pada UMKM Sub Sektor Kreatif di Kota Pontianak)
L Heng
MABIS 12 (1)
, 2021
4
2021
Studi Mengenai Kapabilitas Inovasi, Keunggulan Diferensiasi Produk, dan Kinerja Pemasaran Usaha Mikro, Kecil, dan Menengah Kreatif di Kota Pontianak
L Heng
MABIS 8 (1)
, 2017
3
2017
Marketing dan Keunggulan Bersaing: Sebuah Perspektif dari Teori Resource-Based View
L Heng
MABIS 12 (2)
, 2021
1
2021
Analisis Pengaruh Faktor-faktor Kualitas Pelayanan Ritel Terhadap Minat Membeli Konsumen Pada Ritel Modern Carrefour Di Pontianak
L Heng
Mabis 4 (1)
, 2013
2013
Survival Marketing Strategy Di Era New Wave
L Heng
Mabis 3 (2)
, 2012
2012
Analisis Diskriminan Perilaku Pengambilan Keputusan Ibu-Ibu Rumah Tangga pada Ritel Modern Hypermart di Pontianak
L Heng
Mabis 2 (2)
, 2011
2011
Analisis Faktor-faktor Store Atmosphere yang Mempengaruhi Keputusan Pembelian Konsumen pada Supermarket dan Departemen Store Kaisar di Pontianak
L Heng
Mabis 2 (1)
, 2011
2011
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