| I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention MH Hanafiah, NA Md Zain, M Azinuddin, NS Mior Shariffuddin Journal of Tourism Futures, 2021 | 36 | 2021 |
| Food and tourism destination image: Moderating effect of local food consumption. NAM Zain, MSM Zahari, MH Hanafiah E-Review of Tourism Research, 15 (1), 21-36, 2018 | 20* | 2018 |
| Intra-regional Medical Tourism demand in Malaysia: a qualitative study of Indonesian medical tourists’ rationale and preferences NAM Zain, J Connell, MSM Zahari, MH Hanafiah The Malaysian Journal of Medical Sciences: MJMS 29 (2), 138, 2022 | 10 | 2022 |
| Medical tourism: Tourist information sources, satisfaction and post behavioral NAM Zain, MSM Zahari, MH Hanafiah, MI Zulkifly Journal of Tourism, Hospitality & Culinary Arts 9 (2), 23-34, 2017 | 10 | 2017 |
| Perception of Tour Operators on the Rural Tourism Products: To sell or not to sell? MSM Zahari, MH Hanafiah, SNA Akbar, NAM Zain Journal of Rural and Community Development 15 (2), 2020 | 9 | 2020 |
| Core tourism products and destination image: case study of Sabah, Malaysia NAM Zain, MSM Zahari, MH Hanafiah, MI Zulkifly World Academy of Science, Engineering and Technology, International Journal …, 2016 | 8 | 2016 |
| COVID-19 Safety and Preventive Measures and Social Norms: How It Shaped Airlines Passengers’ Trustworthiness NAM Zain, MH Hanafiah, NA Hamizan, MA Asyraff Journal of Tourism and Services 13 (24), 90-107, 2022 | 6 | 2022 |
| The moderating effect of tourism by-products on the relationship between tourism core products and destination image (Sarawak, Malaysia) MSM Zahari, HM Hanafiah, E Ahmad, ZAN Md Geographica Pannonica 21 (4), 261-273, 2017 | 5 | 2017 |
| Tourism signatures and moderating effects of by-products in building Sarawak state destination image A Emaria, MSM Zahari, MZ Nur-Adilah Theory and practice in hospitality and tourism research, 201-205, 2014 | 5 | 2014 |
| Production Rate Improvement for Assembly Line in Sheet Metal Stamping Industry NLA Othman, NAM Zain, D Ibrahim, Y Yaacob IOP Conference Series: Materials Science and Engineering 505 (1), 012119, 2019 | 3 | 2019 |
| Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk MA Asyraff, MH Hanafiah, NAM Zain, D Hariani Journal of Hospitality and Tourism Insights, 2023 | 2 | 2023 |
| EXPLORING MEDICAL TOURISM COMPETITIVENESS IN MALAYSIA, THAILAND, AND SINGAPORE: THE INDONESIAN TOURISTS’PERSPECTIVES NAM Zain, MH Hanafiah, MA Asyraff, H Ismail, WMAWM Zain Planning Malaysia 21, 2023 | 1 | 2023 |
| Recreational Cycling Attributes, Perceived Value, and Satisfaction MI Aizat, NA Md Zain, MH Hanafiah, MA Asyraff, H Ismail Journal of Quality Assurance in Hospitality & Tourism, 1-24, 2023 | 1 | 2023 |
| Exploring medical tourism service challenges post-Covid-19: Insights and perspectives from immediate healthcare stakeholders for sustainable business continuity WA Mutalib, NA Md Zain, MH Hanafiah, MS Mohd Zahari, MA Asyraff International Journal of Healthcare Management, 1-12, 2023 | | 2023 |
| The Influence of Instagram Influencers Source Credibility towards Domestic Travel Intention MA Asyraff, MHM Hanafiah, NAM Zain, AF Amir | | 2022 |
| “My Father Needs Me” Indonesian Perspectives on Travellers and Companions in Malaysian Medical Tourism NA Md Zain University of Sydney, 2020 | | 2020 |
| A conceptual framework on perceived values, satisfaction and behavioral intention of medical tourism NAM Zain, MSM Zahari, MH Hanafiah, R Ahmad Heritage, Culture and Society: Research agenda and best practices in the …, 2016 | | 2016 |
