Ikuti
Yeshika Alversia
Yeshika Alversia
Lecturer in Marketing, Universitas Indonesia
Email yang diverifikasi di ui.ac.id
Judul
Dikutip oleh
Dikutip oleh
Tahun
Doing quantitative research in education with SPSS
Y Alversia
Evaluation & Research in Education 24 (4), 305-306, 2011
172011
Examining push-pull motivation and travel intention for potential travelers in Indonesia using theory of planned behaviour
N Salsabila, Y Alversia
Proceedings of Tourism Development Centre International Conference, 38-48, 2020
132020
The influence of online review on consumers' purchase intention
AR Aditya, Y Alversia
J. Mgt. Mkt. Review 4 (3), 194-201, 2019
92019
Online consumer engagement behaviour: the consumer-based antecedents
Y Alversia, N Michaelidou, C Moraes
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
92015
How self-expressive brands influence brand love and brand advocacy: A study on social media
G Submitter, SD Septyani, Y Alversia
Journals and Septyani, Sarah Dwi and Alversia, Yeshika, How Self-Expressive …, 2020
82020
Incentives and food blogger influence on customer engagement through Instagram
S Bun, Y Alversia
The International Conference on Business and Management Research (ICBMR 2020 …, 2020
72020
Pengaruh Customer Engagement di Media Sosial terhadap Brand Intimacy pada Produk Fashion Lokal Indonesia
CH Nawastha, Y Alversia
Jurnal Manajemen Dan Usahawan Indonesia 43 (2), 5, 2020
72020
Sustainable Beauty: Pengaruh Eco-Label, Product Attributes, Perceived Consumer Effectiveness (PCE), dan Environmental Awareness terhadap Green Purchase Behavior
KP Djajadiwangsa, Y Alversia
INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia 6 (1), 121-137, 2022
52022
The influence of value and browsing activity on impulse buying behavior moderated by source of online review case study: Food and beverage products on Instagram
H Prabowo, Y Alversia
Proceedings of the 4th International Conference on E-Commerce, E-Business …, 2020
52020
The influence of customer involvement and engagement on co-creation of services, satisfaction, and loyalty: The case of Software as a Service
G Dewarani, Y Alversia
Innovative Marketing 19 (2), 27, 2023
42023
Toward consumer sustainable consumption: examining factors influencing green product purchase intention
M Prigita, Y Alversia
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 …, 2022
32022
Understanding the influence of a parasocial relationship and beauty influencers' credibility on brand credibility and repurchasing intention on the media platform Instagram
FF Fadilah, Y Alversia
Contemporary Research on Business and Management, 121-124, 2021
32021
Pengaruh Customer Engagement di Media Sosial terhadap Brand Intimacy pada Produk Fashion Lokal Indonesia
C Harsya Nawastha, Y Alversia
Jurnal Manajemen dan Usahawan Indonesia 43 (2), 2020
32020
The impact of online reviews on social media platform on consumer’s purchase intention in choosing first visited cafe
AR Aditya, Y Alversia
ICORE 5 (1), 2021
22021
Examining the antecedents of customer loyalty intentions in using freemium streaming service
R Kurniawan, Y Alversia
Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 677-686, 2021
22021
Identifying Aspects Toward Ewom Credibility and Source of Trustworthiness
NMDW Vitaloka, Y Alversia
Global J. Bus. Soc. Sci. Review 7 (3), 166-177, 2019
22019
Media effectiveness on destination image and tourists revisit intention: post-disaster in Bali
IAAD Aviana, Y Alversia
33rd International Business Information Management Association Conference …, 2019
22019
The Influence of Attitude Toward User Generated Content (UGC) in TikTok on Purchase Intention
KD Pramesti, Y Alversia
7th Global Conference on Business, Management, and Entrepreneurship (GCBME …, 2023
12023
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
EJ Andarini, Y Alversia
Jurnal Aplikasi Manajemen 21 (3), 842-862, 2023
12023
The effect of overall e-service quality on repurchase intention, word of mouth and site revisit of local fashion brand customers
AD Precia, Y Alversia, CAD Nastiti
Contemporary Research on Management and Business, 28-31, 2022
12022
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