| The role of Islamic culture in service quality research G Gayatri, M Hume, G Sullivan Mort Asian Journal on Quality 12 (1), 35-53, 2011 | 89 | 2011 |
| How do Muslim consumers perceive service quality? G Gayatri, J Chew Asia Pacific Journal of Marketing and Logistics 25 (3), 472-490, 2013 | 87 | 2013 |
| Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction I Fajriyati, AZ Afiff, G Gayatri, SRH Hati Heliyon 6 (6), 2020 | 57 | 2020 |
| The influence of sponsor-event congruence in sponsorship of music festivals P Hutabarat, G Gayatri The South East Asian Journal of Management 8 (1), 4, 2014 | 50 | 2014 |
| Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective SRH Hati, G Gayatri, KD Indraswari Journal of Islamic Marketing 12 (8), 1637-1662, 2021 | 35 | 2021 |
| Understanding service quality from the Islamic customer perspective G Gayatri, C Chan, GS Mort, M Hume Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2005 | 34 | 2005 |
| Does marketing ambidexterity boost marketing performance? Empirical evidence in Indonesia’s consumer goods K Adiwijaya, S Wahyuni, G Gayatri, JS Mussry Journal of Global Marketing 33 (4), 266-288, 2020 | 21 | 2020 |
| The effectiveness of product sustainability claims to mitigate negative electronic word of mouth (N-eWOM) RE Halim, S Rahmani, G Gayatri, A Furinto, Y Sutarso Sustainability 14 (5), 2554, 2022 | 20 | 2022 |
| Value co-creation for innovation: evidence from Indonesian Organic Community H Widjojo, A Fontana, G Gayatri, AW Soehadi Asia Pacific Journal of Marketing and Logistics 32 (2), 428-444, 2020 | 19 | 2020 |
| The effect of social media marketing on luxury brand customer equity among young adults F Rienetta, SR Hati, G Gayatri International Journal of Economics and Management 11 (2), 409-425, 2017 | 17 | 2017 |
| Value co-creation for marketing innovation: Comparative study in the SME community H Widjojo, A Fontana, G Gayatri, AW Soehadi International Journal of Innovation Management 24 (03), 2050030, 2020 | 14 | 2020 |
| Integration of intention and resistance in adopting near field communication-based mobile payment innovation DF Pitari, G Gayatri, A Furinto, S Assauri International Journal of Scientific and Technology Research 9 (4), 857-866, 2020 | 10 | 2020 |
| Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination I Fajriyati, AZ Afiff, G Gayatri, SRH Hati SAGE Open 12 (1), 21582440211068462, 2022 | 9 | 2022 |
| Which is the Stronger Influence of Voting Intention: Candidate Credibility or Party Credibility? SRH Hati, G Gayatri, R Lupiyoadi, A Safira International Conference on Business and Management Research (ICBMR 2017 …, 2017 | 8 | 2017 |
| The role of company reputation in mitigating negative word of mouth S Rahmani, RE Halim, G Gayatri, A Furinto Business: Theory and Practice 22 (1), 109-120, 2021 | 6 | 2021 |
| Value co-creation platform in Indonesian SME community: SDL perspective H Widjojo, A Fontana, G Gayatri, AW Soehadi Journal of Developmental Entrepreneurship 25 (02), 2050009, 2020 | 6 | 2020 |
| Value co-creation for innovation process in small business community H Widjojo, A Fontana, G Gayatri, AW Soehadi PURUSHARTHA-A journal of Management, Ethics and Spirituality 12 (1), 1-20, 2019 | 4 | 2019 |
| Perceived Justice and Perceived Loss Influence toward Customer Satisfaction in Service Recovery: The Impact on Trust and Switching Intention S Halima, G Gayatri VOL. 26 (S) AUG. 2018, 103, 2018 | 4 | 2018 |
| Re-specifying a service quality instrument to an Islamic perspective G Gayatri The Australian National University, 2008 | 3 | 2008 |
| Exploring the intention and resistance of the customer in adopting the technology innovation: A qualitative study on the Nfc-based mobile payment DF Pitari, G Gayatri, A Furinto, S Assauri ASEAN Marketing Journal 12 (1), 41-52, 2021 | 2 | 2021 |
