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Kimberly A. Whitler
Kimberly A. Whitler
University of Virginia Darden School of Business
Verified email at darden.virginia.edu - Homepage
Title
Cited by
Cited by
Year
Research in marketing strategy
NA Morgan, KA Whitler, H Feng, S Chari
Journal of the Academy of Marketing Science 47, 4-29, 2019
4242019
Marketing capabilities in international marketing
NA Morgan, H Feng, KA Whitler
Journal of International Marketing 26 (1), 61-95, 2018
2322018
Why Word of Mouth Marketing is the Most Important Social Media
KA Whitler
Forbes, 2014
1562014
Power to the principals! An experimental look at shareholder say-on-pay voting
R Krause, KA Whitler, M Semadeni
Academy of Management Journal 57 (1), 94-115, 2014
1172014
When and How Board Members with Marketing Experience Facilitate Firm Growth
KA Whitler, R Krause, DR Lehmann
Journal of Marketing, 2018
1052018
The impact of cyber attacks on brand image
KA Whitler, P Farris
The Impact of Cyber Attacks on Brand Image,” Journal of Advertising Research …, 2017
60*2017
Upper echelons research in marketing
KA Whitler, B Lee, R Krause, NA Morgan
Journal of the Academy of Marketing Science 49, 198-219, 2021
532021
Why CMOs Never Last
KA Whitler, N Morgan
Harvard Business Review 95 (4), 47-54, 2017
472017
Can copycat private labels improve the consumer’s shopping experience? A fluency explanation
K Kelting, A Duhachek, K Whitler
Journal of the Academy of Marketing Science 45, 569-585, 2017
452017
Customer relationship stage and the use of picture-dominant versus text-dominant advertising: A field study
M Lewis, KA Whitler, JA Hoegg
Journal of Retailing 89 (3), 263-280, 2013
452013
The criticality of CMO-CIO alignment
KA Whitler, DE Boyd, NA Morgan
Business Horizons 60 (3), 313-324, 2017
322017
The top management team: Conceptualization, operationalization, and a roadmap for scholarship
R Krause, J Roh, KA Whitler
Journal of Management 48 (6), 1548-1601, 2022
312022
The influence of the board of directors on outside-in strategy
KA Whitler, CP Puto
Industrial Marketing Management 90, 143-154, 2020
222020
What Western Marketers Can Learn from China
KA Whitler
Harvard Business Review, 77-82, 2019
21*2019
Why the influence of women on boards still lags
KA Whitler, DA Henretta
MIT Sloan Management Review 59 (3), 79-81, 2018
132018
Why too much data is a problem and how to prevent it
KA Whitler
Forbes., 2018
132018
Exogenous brand crises: brand infection and contamination
KA Whitler, A Besharat, S Kashmiri
Marketing Letters 32, 129-133, 2021
112021
The impact of chief marketing officer role variance on marketing capability
KA Whitler, NA Morgan, L Rego
Marketing Science Institute, 20-112, 2020
92020
Why strategic alliances fail: New CMO Council report
KA Whitler
Forbes. Retrieved December 17, 2020, 2014
82014
Why few marketers are invited to join boards of directors
KA Whitler
Forbes. Retrieved September 23, 2021, 2016
72016
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