| The determinants of the sports team sponsor's brand equity: a cross-country comparison in Asia MCH Wang, JMS Cheng, BM Purwanto, K Erimurti International Journal of Market Research 53 (6), 811-829, 2011 | 67 | 2011 |
| The effect of salesperson stress factors on job performance BM Purwanto Jurnal ekonomi dan bisnis Indonesia 17 (2), 150-169, 2002 | 58 | 2002 |
| The effect of perceived justice on customer satisfaction in the service recovery context: testing mediating variables J Ellyawati, BM Purwanto, BS Dharmmes Journal of Service Science 5 (2), 87-100, 2012 | 43 | 2012 |
| Peranan dan Pengelolaan Keuangan Daerah dalam usaha peningkatan PAD M Insukindro, W Widayat, WK Jaya, BM Purwanto, A Halim, J Suprianto, ... Buku I, KKD FE UGM, Yogyakarta, 1994 | 39 | 1994 |
| does gender moderate the effect of role stress on salesperson's internal states and performance? an application of multigroup structural equation modeling [MSEM] BM Purwanto Jurnal Manajemen, Akuntansi dan Ekonomi Pembangunan, Buletin Ekonomi FE UPN …, 2003 | 33 | 2003 |
| Market reactions of mandatory implementation of corporate social responsibility: Indonesia context. KA Hendarto, BM Purwanto Asia pacific management review 17 (4), 2012 | 30 | 2012 |
| Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior W Paramita, F Septianto, S Winahjoe, BM Purwanto, ID Candra Australasian marketing journal 28 (3), 42-49, 2020 | 24 | 2020 |
| Antecedents to intention to engage in the online negative word-of-mouth communication D Mardhiyah, BS Dharmmesta Gadjah Mada International Journal of Business 15 (2), 113-132, 2013 | 18 | 2013 |
| Abusive supervision scale development in Indonesia F Wulani, BM Purwanto, H Hani Gadjah Mada International Journal of Business 16 (1), 55-68, 2014 | 16 | 2014 |
| Business relationship framework in Indonesia: relationship marketing vs transaction cost AA Setyawan, BM Purwanto, BS Dharmmesta, SS Nugroho Journal of Asia Business Studies 10 (1), 61-77, 2016 | 14 | 2016 |
| Message framing, source credibility, and consumer risk perception with motivation as moderating variable in functional food advertisements E Soliha, BS Dharmmesta, BM Purwanto, SP Syahlani American International Journal of Contemporary Research 4 (1), 193-208, 2014 | 13 | 2014 |
| Model of relationship marketing and power asymmetry in Indonesia retail industry AA Setyawan, B Swastha Dharmmesta, BM Purwanto, S Susilo Nugroho Eleftherios Thalassinos, 2014 | 12 | 2014 |
| Perceived justice in service recovery: study of experimental design on Indonesian customers J Ellyawati, BS Dharmmes, BM Purwanto, H Herk International Journal of Business and Management Studies 2 (2), 511-522, 2013 | 12 | 2013 |
| Herding behaviour in the capital market: what do we know and what is next? PT Komalasari, M Asri, BM Purwanto, B Setiyono Management Review Quarterly 72 (3), 745-787, 2022 | 10 | 2022 |
| Promoting young adults to perform energy saving behavior through message framing: A lesson learned from Indonesia I Fatmawati, BS Dharmmesta, BM Purwanto, SS Nugroho Academy of Strategic Management Journal 17 (5), 1-20, 2018 | 10 | 2018 |
| Pelatihan Pengukuran dan Teknik Statistik untuk Riset Keperilakuan BM Purwanto Yogyakarta, 2000 | 10 | 2000 |
| Supervisor-directed OCB and deviant behaviors: the role of LMX and impression management motives F Wulani, TH Handoko, BM Purwanto Personnel Review 51 (4), 1410-1426, 2022 | 9 | 2022 |
| Pro-environmental self-identity: scale purification in the context of sustainable consumption behavior R Kuswati, BM Purwanto, B Sutikno, BA Aritejo Eurasian Business and Economics Perspectives: Proceedings of the 30th …, 2021 | 9 | 2021 |
| Model of consumer attitude in the activity of cause-related marketing S Santoso, BS Dharmmesta, BM Purwanto Mediterranean Journal of Social Sciences 6 (4), 499, 2015 | 9 | 2015 |
| The effect of small business leaders' organisational mindfulness and social learning on opportunistic behaviour to survive the COVID-19 pandemic L Lusiantoro, BM Purwanto, R Rostiani Journal of Small Business and Enterprise Development 29 (4), 627-644, 2022 | 8 | 2022 |
Basu Swastha DharmmestaUNIVERSITAS GADJAH MADAEmail yang diverifikasi di ugm.ac.id
