| How consumers are affected by product descriptions in online shopping: event-related potentials evidence of the attribute framing effect J Jin, W Zhang, M Chen Neuroscience research 125, 21-28, 2017 | 114 | 2017 |
| Consumers’ implicit motivation of purchasing luxury brands: an EEG study W Zhang, J Jin, A Wang, Q Ma, H Yu Psychology research and behavior management, 913-929, 2019 | 53 | 2019 |
| Social community, personal involvement and psychological processes: A study of impulse buying in the online shopping carnival Z Zhao, M Chen, W Zhang Journal of Electronic Commerce Research 20 (4), 255-272, 2019 | 34 | 2019 |
| The power of emotions in online decision making: a study of seller reputation using fMRI Q Xu, S Gregor, Q Shen, Q Ma, W Zhang, A Riaz Decision Support Systems 131, 113247, 2020 | 31 | 2020 |
| Neural basis of two kinds of social influence: obedience and conformity Y Xie, M Chen, H Lai, W Zhang, Z Zhao, CM Anwar Frontiers in human neuroscience 10, 51, 2016 | 31 | 2016 |
| Prosocial spending and subjective well-being: The recipient perspective W Zhang, M Chen, Y Xie, Z Zhao Journal of Happiness Studies 19, 2267-2281, 2018 | 25 | 2018 |
| How is the neural response to the design of experience goods related to personalized preference? An implicit view Y Ma, J Jin, W Yu, W Zhang, Z Xu, Q Ma Frontiers in Neuroscience 12, 760, 2018 | 18 | 2018 |
| Neural correlates of country-of-origin image (COI) stereotype Y Xie, M Chen, W Zhang, F Cui Neuroscience letters 687, 164-168, 2018 | 14 | 2018 |
| Who are the true fans? Evidence from an event-related potential study Q Ma, J Jin, R Yuan, W Zhang PLoS One 10 (6), e0129624, 2015 | 12 | 2015 |
| The impact of social crowding on consumers’ online mobile shopping: evidence from behavior and ERPs D Cai, L Zhu, W Zhang, H Ding, A Wang, Y Lu, J Jin Psychology Research and Behavior Management, 319-331, 2021 | 11 | 2021 |
| A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products J Jin, C Lin, F Wang, T Xu, W Zhang Electronic Commerce Research 23 (2), 785-806, 2023 | 10 | 2023 |
| The neural basis of herding decisions in enterprise clustering: an event-related potential study W Zhang, D Yang, J Jin, L Diao, Q Ma Frontiers in neuroscience 13, 1175, 2019 | 10 | 2019 |
| Recipients' happiness in prosocial spending: The role of social ties W Zhang, J Pan, J Liu, Y Zhang, M Chen Journal of Consumer Affairs 55 (4), 1333-1351, 2021 | 9 | 2021 |
| The Determinants of Online Payment Method Choice: Insight from an Eye-Tracking Study. L Hu, W Zhang, Q Xu WHICEB, 80, 2013 | 9 | 2013 |
| Public mood and consumption choices: evidence from sales of Sony cameras on Taobao Q Ma, W Zhang PloS one 10 (4), e0123129, 2015 | 8 | 2015 |
| The development and research of bioinformatics in neuroscience Q Xu, W Zhang, L Hu, J Wang, J Jin Aasri Procedia 1, 359-364, 2012 | 8 | 2012 |
| ERP evidence for consumer evaluation of copycat brands Q Shang, G Pei, J Jin, W Zhang, Y Wang, X Wang Plos one 13 (2), e0191475, 2018 | 6 | 2018 |
| Electroencephalographic theta-band oscillatory dynamics represent attentional bias to subjective preferences in value-based decisions L Diao, W Li, W Zhang, Q Ma, J Jin Psychology Research and Behavior Management, 149-158, 2021 | 4 | 2021 |
| The neural and psychological processes of peer-influenced online donation decision: an event-related potential study Y Ye, P Jiang, W Zhang Frontiers in Psychology 13, 899233, 2022 | 3 | 2022 |
| Ratings or Sales? The Neural and Psychological Processes of Online Experience Product Purchase: Evidence from a Sample of Chinese University Students K Chen, W Zhang, P Jiang Behavioral Sciences 12 (12), 499, 2022 | 2 | 2022 |
