How travel vlogs on YouTube influence consumer behavior: A use and gratification perspective and customer engagement PH Silaban, WK Chen, TS Nababan, IJ Eunike, ADK Silalahi Human Behavior and Emerging Technologies 2022, 1-16, 2022 | 43 | 2022 |
Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention PH Silaban, ADK Silalahi, E Octoyuda, YK Sitanggang, L Hutabarat, ... Cogent Business & Management 9 (1), 2062910, 2022 | 20 | 2022 |
Meningkatkan Hasil Belajar Siswa dengan Menggunakan Model Pembelajaran Talking Stick H Pantas, K Surbakti Jurnal Curere 4 (1), 33-42, 2020 | 15 | 2020 |
How Instagram influencers contribute to consumer travel decision: Insights from SEM and fsQCA WK Chen, PH Silaban, WE Hutagalung, ADK Silalahi Emerging Science Journal 7 (1), 16-37, 2023 | 13 | 2023 |
Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation PH Silaban, ADK Silalahi, E Octoyuda Jurnal Manajemen dan Pemasaran Jasa 14 (2), 165-178, 2021 | 13 | 2021 |
Pengaruh Aksesibilitas Dan Daya Tarik Terhadap Loyalitas Wisata Dengan Amenitas Sebagai Variabel Intervening Pada Destinasi Wisata Tuk-Tuk Siadong Kabupaten Samosir PH Silaban, ADK Silalahi, E Octoyuda, D Sinaga Jurnal Manajemen dan Bisnis, 241-246, 2020 | 10 | 2020 |
The influence of human aspect of accommodation and destination on tourist satisfaction PH Silaban, A Pasaribu, ADK SIlalahi International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 10 | 2019 |
Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA PH Silaban, WK Chen, IJ Eunike, ADK Silalahi Cogent Business & Management 10 (1), 2196788, 2023 | 9 | 2023 |
Pengaruh Disiplin Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Kantor UPT Pengelolaan Irigasi Bah Bolon Dinas Sumber Daya Air Cipta Karya Dan Tata Ruang Provinsi Sumatera Utara N Nurhasanah, M Butarbutar, D Lie, LE Nainggolan, H Pantas Strategic: Journal of Management Sciences 1 (1), 32-46, 2021 | 9 | 2021 |
How travel vlogs on youtube influence consumer travel behavior in Indonesia: Empirical evidence from fsQCA WK Chen, LS Ling, HY Jie, PH Silaban, YK Sitanggang, ADK Silalahi 2022 IEEE 23rd International Conference on Information Reuse and Integration …, 2022 | 8 | 2022 |
Analysis of consumer consideration factors on moderated purchase decisions in online shopping by consumer trust (Study on Students of Master of Management Study Program … TS Nababan, F Panjaitan, R Panjaitan, P Silaban, PH Silaban Strategic: Journal of Management Sciences 1 (2), 80-93, 2021 | 8 | 2021 |
How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model PH Silaban, WK Chen, S Sormin, YN BP Panjaitan, ADK Silalahi Cogent Social Sciences 9 (1), 2163525, 2023 | 7 | 2023 |
Pengaruh Persepsi Harga, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Tiket Pesawat Secara Online Pada Situs Tiket. com (Studi Kasus Masyarakat Kota Medan) PH Silaban, BK Manihuruk PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS HKBP NOMMENSEN, 2020 | 5 | 2020 |
Does destination promotion on social media affect visit intention? Empirical study on Instagram PH Silaban, L Hutabarat, ADK Silalahi, E Octoyuda Jurnal Manajemen dan Pemasaran Jasa 15 (2), 147-160, 2022 | 4 | 2022 |
Pengaruh Orang, Bukti Fisik dan Proses Terhadap Kepuasan Wisatawan Pada Destinasi Wisata Pantai Bulbul PH Silaban Jurnal Manajemen dan Bisnis, 87-100, 2018 | 4 | 2018 |
Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA PH Silaban, WK Chen, BE Silaban, ADK Silalahi, IJ Eunike, HM Damanik Emerging Science Journal 7 (3), 867-889, 2023 | 3 | 2023 |
Using fuzzy sets Qualitative Comparative Configuration to Predict Consumer Travel Behavior from Instagram: The Role of Social Media Influencers WK Chen, PH Silaban, CH Chi, WE Hutagalung, ADK Silalahi 2022 International Conference on Information Management and Technology …, 2022 | 3 | 2022 |
The use of social media by entrepreneurial and small firms: Systematic literature review PH Silaban, WK Chen, ADK Silalahi 2022 International Conference on Decision Aid Sciences and Applications …, 2022 | 3 | 2022 |
The Role of Authenticity and Satisfaction on Tourists' Revisit Intention at Air Soda Destination PH Silaban, ADK Silalahi, E Octoyuda, D Panjaitan International Journal of Economics and Business Administration, 2020 | 3 | 2020 |
ANALISIS SEM PADA ONLINE CUSTOMER REVIEW DAN CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN LA Banurea, AR Malau, PH Silaban, LD Sipayung Jurnal Bina Bangsa Ekonomika 16 (2), 400-406, 2023 | 2 | 2023 |