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Debasis Pradhan
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Cited by
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Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
D Pradhan, I Duraipandian, D Sethi
Journal of Marketing Communications 22 (5), 456-473, 2016
4072016
Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying
D Pradhan, D Israel, AK Jena
Asia Pacific Journal of Marketing and Logistics 30 (5), 1239-1258, 2018
1442018
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
D Halder, D Pradhan, HR Chaudhuri
Journal of Business Research 125, 397-415, 2021
1032021
When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence
D Pradhan, R Malhotra, TR Moharana
Journal of Brand Management, 1-16, 2019
782019
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
A Kuanr, D Pradhan, HR Chaudhuri
Psychology & Marketing, 2019
682019
Brand Communities: A Literature Review and Future Research Agendas Using TCCM Approach
D Roy Bhattacharjee, D Pradhan, K Swani
International Journal of Consumer Studies, 2021
622021
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
D Pradhan, A Kuanr, SA Pahi, MS Akram
Psychology & Marketing, 1-21, 2022
612022
Rural marketing in the development paradigm
LK Vaswani, R Aithal, D Pradhan, G Sridhar
International Journal of Rural Management 1 (2), 245-262, 2005
392005
Why do consumers subvert brands? Investigating the influence of subjective well‐being on brand avoidance
A Kuanr, D Pradhan, T Lyngdoh, MSW Lee
Psychology & Marketing 39 (3), 612-633, 2022
252022
Shopping value and patronage: when satisfaction and crowding count
TR Moharana, D Pradhan
Marketing Intelligence & Planning 38 (2), 137-150, 2020
242020
One step deeper: gender and congruity in celebrity endorsement
D Pradhan, V Kapoor, TR Moharana
Marketing Intelligence & Planning 35 (6), 774-788, 2017
232017
Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour
S Arora, S Sahney, D Pradhan
International Journal of Retail & Distribution Management 50 (3), 377-397, 2021
222021
Factors influencing technology adoption amongst small retailers: insights from thematic analysis
RK Aithal, V Choudhary, H Maurya, D Pradhan, DN Sarkar
International Journal of Retail & distribution management 51 (1), 81-102, 2023
192023
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
B Upadhye, B Sivakumaran, D Pradhan, T Lyngdoh
Psychology & Marketing 38 (8), 1197-1219, 2021
142021
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding …
D Pradhan, TR Moharana, G Malik
Journal of destination marketing and management 27, 2023
132023
Rural Retailer's Choice Tactics: A Conceptual Framework for Empirical Research.
D Pradhan
South Asian Journal of Management 17 (2), 2010
132010
Can we anti‐consume our way to sustainability? Finding answers at the intersection of cultural values
A Kuanr, D Israel, D Pradhan, H Roy Chaudhuri
Journal of Consumer Behaviour, 1-14, 2020
122020
The impact of advertising appeals on impulse buying
B Deshpande, D Pradhan, B Sivakumaran, T Lyngdoh
Marketing Intelligence & Planning 40 (3), 358-371, 2022
112022
Pandemics and consumer well‐being: Provenance and research priorities
D Pradhan
Journal of Consumer Affairs 56 (1), 28-33, 2022
72022
Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies
RK Aithal, D Pradhan
International Journal of Retail & Distribution Management 50 (11), 1395-1411, 2022
62022
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