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Morgan Poor
Morgan Poor
Assistant Professor of Marketing, San Diego State University
Verified email at sdsu.edu
Title
Cited by
Cited by
Year
How images of other consumers influence subsequent taste perceptions
M Poor, A Duhachek, HS Krishnan
Journal of Marketing 77 (6), 124-139, 2013
1442013
So close I can almost sense it: The interplay between sensory imagery and psychological distance
RS Elder, AE Schlosser, M Poor, L Xu
Journal of Consumer Research 44 (4), 877-894, 2017
1202017
How consumer-generated images shape important consumption outcomes in the food domain
S Coary, M Poor
Journal of Consumer Marketing 33 (1), 1-8, 2016
812016
A content analysis of food references in television programming specifically targeting viewing audiences aged 11 to 14 years
MG Roseman, M Poor, TJ Stephenson
Journal of nutrition education and behavior 46 (1), 20-25, 2014
412014
The efficacy of green package cues for mainstream versus niche brands: How mainstream green brands can suffer at the shelf
S Wood, S Robinson, M Poor
Journal of Advertising Research 58 (2), 165-176, 2018
402018
The moderating role of emotional differentiation on satiation
M Poor, A Duhachek, S Krishnan
Journal of Consumer Psychology 22 (4), 507-519, 2012
282012
The sleeper framing effect: The influence of frame valence on immediate and retrospective judgments
MS Isaac, M Poor
Journal of Consumer Psychology 26 (1), 53-65, 2016
222016
A prime a day keeps calories away: The effects of supraliminal priming on food consumption and the moderating role of gender and eating restraint
RK Minas, M Poor, AR Dennis, VL Bartelt
Appetite 105, 494-499, 2016
172016
Affective debiasing: Focusing on emotion during consumption attenuates attribute framing effects
M Poor, MS Isaac
Journal of Behavioral Decision Making 36 (5), e2347, 2023
12023
So Close I Can Almost Sense It: the Impact of Differences in Sensory Imagery Distance on Consumer Attitudes and Intentions
R Elder, M Poor, L Xu
ACR North American Advances, 2014
12014
Guilt-free by association: How images of other consumers influence subsequent taste perceptions
M Poor
Indiana University, 2012
12012
When (Firsthand) Experience Matters Less than You Expect: The Influence of Advertising on Repurchase Decisions
M Isaac, M Poor
Rutgers Business Review 1 (1), 2016
2016
Examining the “Me” in Emotion: How Emotion and Different Aspects of the Self Influence Self-Control
DH Han, N Agrawal, M Poor, A Duhachek, T Allard, K White, N Garg, ...
Advances in Consumer Research 41, 2013
2013
The Downstream Consequences of Incidental Emotions and Preference Inconsistent Information
DH Han, N Agrawal, M Poor, A Duhachek
ACR North American Advances, 2013
2013
The Sleeper Framing Effect: the Influence of Frame Valence on Immediate and Retrospective Experiential Judgments
MS Isaac, M Poor
ACR North American Advances, 2012
2012
A Comparison of Tween Televison Programming to the 2005 USDA Mypyramid and the Ratio of Recommended to Restricted Food Components
MA Poor, MG Roseman
Journal of the American Dietetic Association 108 (9), A117, 2008
2008
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