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Mukhamad Najib
Mukhamad Najib
Professor of Marketing, Management, FEM IPB University, AACIM
Verified email at apps.ipb.ac.id
Title
Cited by
Cited by
Year
Manajemen strategik dalam pengembangan daya saing organisasi
M Hubeis, M Najib
Jakarta: PT Elex Media Komputindo, 2014
3812014
Innovation, cooperation and business performance: Some evidence from Indonesian small food processing cluster
M Najib, A Kiminami
Journal of Agribusiness in Developing and Emerging Economies 1 (1), 75-96, 2011
2612011
Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan
U Sumarwan
Pt Penerbit Ipb Press, 2019
1632019
Investigating the adoption of digital payment system through an extended technology acceptance model: An insight from the Indonesian small and medium enterprises
M Najib, F Fahma
International Journal on Advanced Science, Engineering and Information …, 2020
1412020
The impact of social media influencer and brand images to purchase intention
A Nurhandayani, R Syarief, M Najib
Jurnal Aplikasi Manajemen 17 (4), 650-661, 2019
1302019
Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank
T Kartika, A Firdaus, M Najib
Journal of Islamic Marketing 11 (4), 933-959, 2020
1172020
Manajemen Keuangan
M Najib
Bandung: Pustaka Setia, 2015
106*2015
Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB)
A Nugroho, M Najib, M Simanjuntak
Journal of Consumer Sciences 3 (1), 15-27, 2018
882018
Fintech in the small food business and its relation with open innovation
M Najib, WJ Ermawati, F Fahma, E Endri, D Suhartanto
Journal of Open Innovation: Technology, Market, and Complexity 7 (1), 88, 2021
862021
The effect of brand awareness and image on consumer perceived quality and purchase intension–A study case of carbonated drink brand at Bogor City
NI Aberdeen, M Syamsun, M Najib
International Journal of Scientific and Research Publications 6 (8), 441-446, 2016
772016
Loyalty formation toward Halal food: integrating the quality–loyalty model and the religiosity–loyalty model
D Suhartanto, M Muflih, MF Najib, I Faturohman
British Food Journal 122 (1), 48-59, 2020
662020
Digital marketing adoption and the influences towards business successes of MSMEs creative sector in Indonesia and Malaysia
AN Afifah, M Najib
Jurnal Aplikasi Manajemen 16 (3), 377-386, 2022
642022
Pengaruh atmosfer kedai kopi terhadap emosi dan keputusan pembelian ulang
V Pramatatya, M Najib, DR Nurrochmat
Jurnal Manajemen & Agribisnis 12 (2), 126-126, 2015
592015
Analisis kesediaan membayar (willingness to pay) sayuran organik dan faktor-faktor yang mempengaruhinya
LH Priambodo, M Najib
Jurnal Manajemen dan Organisasi 5 (1), 1-14, 2014
582014
Attraction loyalty, destination loyalty, and motivation: agritourist perspective
G Leo, A Brien, Y Astor, M Najib, S Novianti, W Rafdinal, D Suhartanto
Current Issues in Tourism 24 (9), 1244-1256, 2021
562021
The effect of brand equity, marketing mix, and lifestyle to purchase decision at Maxx Coffee, Bogor
K Rahmah, U Sumarwan, M Najib
Journal of Consumer Sciences 3 (2), 01-15, 2018
532018
Business survival of small and medium-sized restaurants through a crisis: The role of government support and innovation
M Najib, AA Abdul Rahman, F Fahma
Sustainability 13 (19), 10535, 2021
512021
The role of event in building brand satisfaction, trust and loyalty of isotonic drink
AI Marist, LN Yuliati, M Najib
International Journal of Marketing Studies 6 (6), 57, 2014
472014
A comparative study of predictive approaches for load forecasting in smart buildings
S Hadri, Y Naitmalek, M Najib, M Bakhouya, Y Fakhri, M Elaroussi
Procedia Computer Science 160, 173-180, 2019
462019
Competitiveness of Indonesian small and medium food processing industry: does the location matter?
M Najib, A Kiminami, H Yagi
International Journal of Business and Management 6 (9), 57, 2011
462011
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