Ikuti
Mukhamad Najib
Mukhamad Najib
Professor of Marketing, Management, FEM IPB University, AACIM
Email yang diverifikasi di apps.ipb.ac.id
Judul
Dikutip oleh
Dikutip oleh
Tahun
Manajemen strategik dalam pengembangan daya saing organisasi
M Hubeis, M Najib
Jakarta: PT Elex Media Komputindo, 2014
3802014
Innovation, cooperation and business performance: Some evidence from Indonesian small food processing cluster
M Najib, A Kiminami
Journal of Agribusiness in Developing and Emerging Economies 1 (1), 75-96, 2011
2612011
Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan
U Sumarwan
Pt Penerbit Ipb Press, 2019
1632019
Investigating the adoption of digital payment system through an extended technology acceptance model: An insight from the Indonesian small and medium enterprises
M Najib, F Fahma
International Journal on Advanced Science, Engineering and Information …, 2020
1412020
The impact of social media influencer and brand images to purchase intention
A Nurhandayani, R Syarief, M Najib
Jurnal Aplikasi Manajemen 17 (4), 650-661, 2019
1302019
Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank
T Kartika, A Firdaus, M Najib
Journal of Islamic Marketing 11 (4), 933-959, 2020
1172020
Manajemen Keuangan
M Najib
Bandung: Pustaka Setia, 2015
106*2015
Factors affecting consumer interest in electronic money usage with Theory of Planned Behavior (TPB)
A Nugroho, M Najib, M Simanjuntak
Journal of Consumer Sciences 3 (1), 15-27, 2018
882018
Fintech in the small food business and its relation with open innovation
M Najib, WJ Ermawati, F Fahma, E Endri, D Suhartanto
Journal of Open Innovation: Technology, Market, and Complexity 7 (1), 88, 2021
872021
The effect of brand awareness and image on consumer perceived quality and purchase intension–A study case of carbonated drink brand at Bogor City
NI Aberdeen, M Syamsun, M Najib
International Journal of Scientific and Research Publications 6 (8), 441-446, 2016
772016
Loyalty formation toward Halal food: integrating the quality–loyalty model and the religiosity–loyalty model
D Suhartanto, M Muflih, MF Najib, I Faturohman
British Food Journal 122 (1), 48-59, 2020
662020
Digital marketing adoption and the influences towards business successes of MSMEs creative sector in Indonesia and Malaysia
AN Afifah, M Najib
Jurnal Aplikasi Manajemen 16 (3), 377-386, 2022
642022
Pengaruh atmosfer kedai kopi terhadap emosi dan keputusan pembelian ulang
V Pramatatya, M Najib, DR Nurrochmat
Jurnal Manajemen & Agribisnis 12 (2), 126-126, 2015
592015
Analisis kesediaan membayar (willingness to pay) sayuran organik dan faktor-faktor yang mempengaruhinya
LH Priambodo, M Najib
Jurnal Manajemen dan Organisasi 5 (1), 1-14, 2014
582014
Attraction loyalty, destination loyalty, and motivation: agritourist perspective
G Leo, A Brien, Y Astor, M Najib, S Novianti, W Rafdinal, D Suhartanto
Current Issues in Tourism 24 (9), 1244-1256, 2021
562021
The effect of brand equity, marketing mix, and lifestyle to purchase decision at Maxx Coffee, Bogor
K Rahmah, U Sumarwan, M Najib
Journal of Consumer Sciences 3 (2), 01-15, 2018
532018
Business survival of small and medium-sized restaurants through a crisis: The role of government support and innovation
M Najib, AA Abdul Rahman, F Fahma
Sustainability 13 (19), 10535, 2021
512021
The role of event in building brand satisfaction, trust and loyalty of isotonic drink
AI Marist, LN Yuliati, M Najib
International Journal of Marketing Studies 6 (6), 57, 2014
472014
A comparative study of predictive approaches for load forecasting in smart buildings
S Hadri, Y Naitmalek, M Najib, M Bakhouya, Y Fakhri, M Elaroussi
Procedia Computer Science 160, 173-180, 2019
462019
Competitiveness of Indonesian small and medium food processing industry: does the location matter?
M Najib, A Kiminami, H Yagi
International Journal of Business and Management 6 (9), 57, 2011
462011
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