Ikuti
Mahrinasari MS
Mahrinasari MS
Professor, Faculty of Economics and Business, The University of Lampung
Email yang diverifikasi di feb.unila.ac.id
Judul
Dikutip oleh
Dikutip oleh
Tahun
Does Trade Liberalization a Hazard to Sustainable Environment? Fresh Insight from ASEAN Countries
M Ms, M Haseeb, J Ammar, M Meiryani
Polish Journal of Management Studies 19 (1), 249-259, 2019
442019
The impact of decision-making models and knowledge management practices on performance
MS Mahrinasari, S Hussain, LM Yapanto, SM Esquivel-Infantes, DT Untari, ...
Academy of Strategic Management Journal 20, 1-13, 2021
392021
Digital content marketing strategy in increasing customer engagement in Covid-19 situation
M MS
International Journal of Pharmaceutical Research| Jan-Mar 2021| Vol 13 …, 2021
342021
Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective
MS Mahrinasari, C Marquette, S Bangsawan
Journal for Global Business Advancement 10 (5), 527-545, 2017
312017
MANAJEMEN PEMASARAN USAHA KECIL Kasus Industri Pengolahan Makanan dan Ritel
S Bangsawan
Graha Ilmu, 2015
292015
Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry
S Bangsawan, CJ Marquette, MS Mahrinasari
Journal for Global Business Advancement 10 (6), 613-630, 2017
252017
Model of improving tourism industry performance through innovation capability
S Yunita, M Mahrinasari, A Ahadiat, M Marselina
Journal of Environmental Management and Tourism 10 (4), 853-864, 2019
162019
The Mediating Role of Brand Image in the Effect of Sales Promotion, Product Quality, and Celebrity Endorser on Purchase Intention
R Akbar, M MS, DRH Pandjaita
Journal of University of Shanghai for Science and Technology 22 (10), 272 - 282, 2020
152020
Muslim Friend7 Ly Tourism and Accommodation of Malaysian Hotel Industries
S Bangsawan, MM Rahman, M Ms, MSA Razimi
Utopía y praxis latinoamericana: revista internacional de filosofía …, 2019
142019
Website quality, E-satisfaction, and E-loyalty of users based on the virtual distribution channel
DRH Pandjaitan, M Mahrinasari, B Hadianto
Journal of Distribution Science 19 (7), 113-121, 2021
122021
The Mediating Effect of Strategic Agility in the Relationship of Supply Chain Management Activities and Firm Performance of …
Suradi, M MS, S Hasnawati
International Journal of Supply Chain Management 9 (3), 649- 656, 2020
112020
The mediating effect of strategic agility in the relationship of supply chain management activities and firm performance of the textile industry of Indonesia
S Suradi, M Mahrinasari MS, S Hasnawati
International Journal of Supply Chain Management 9 (3), 649-656, 2020
112020
Determinants of brand equity: communication of corporate social responsibility (CSR) versus CSR itself and company credibility
MS Mahrinasari
Contemporary economics 13 (3), 317, 2019
112019
Determinants of Attitude Tourist in E-Tourism Usage
A Wibasuri, S Bangsawan, M Mahrinasari, R Ribhan
International Journal of Engineering & Technology, 2018
112018
PENGARUH LABEL HALAL, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN WARDAH DI INDONESIA.
BM Ilwan, M MS, MR Ramelan
Journal of Syntax Literate 7 (9), 2022
82022
Pengaruh Celebrity Endorsement, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk
RG Rahmani, R Bursan, MS Mahrinasari, D Wiryawan
Jurnal Bisnis Dan Manajemen 10, 51-60, 2022
82022
Pengaruh Celebrity Endorsement, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk (Studi pada Somethinc by Irene Ursula)
RG Rahmani
UNIVERSITAS LAMPUNG, 2022
72022
The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District
P PANJINEGARA, M Mahrinasari, DRH Pandjaitan
The Impact of E-Wom on Trust And Interest Visiting The Destination of …, 2020
72020
Impact of safety concerns on a lifestyle
M MS
Journal of Security and Sustainability Issues 9 (1), 269-280, 2019
72019
Manajemen Pemasaran Usaha Koperasi
N MS
Aura, CV Anugrah Utama Raharja, Anggota IKAPI No. 003/LPU/2013, 2016
72016
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