Alkis Thrassou
Alkis Thrassou
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Cited by
International marketing adaptation versus standardisation of multinational companies
SJ Paliwoda, S Slater, D Vrontis, A Thrassou, I Lamprianou
International Marketing Review, 2009
A contemporary higher education student-choice model for developed countries
D Vrontis, A Thrassou, Y Melanthiou
Journal of Business Research 60 (9), 979-989, 2007
The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity
G Santoro, D Vrontis, A Thrassou, L Dezi
Technological Forecasting and Social Change 136, 347-354, 2018
Ambidexterity, external knowledge and performance in knowledge-intensive firms
D Vrontis, A Thrassou, G Santoro, A Papa
The Journal of Technology Transfer 42 (2), 374-388, 2017
Change through innovation in family businesses: evidence from an Italian sample
S Bresciani, A Thrassou, D Vrontis
World Review of Entrepreneurship, Management and Sustainable Development 4 9 …, 2013
Adaptation vs. standardization in international marketing–the country-of-origin effect
D Vrontis, A Thrassou
Innovative marketing 3 (4), 7-20, 2007
A small services firm marketing communications model for SME‐dominated environments
A Thrassou, D Vrontis
Journal of Marketing Communications 12 (3), 183-202, 2006
Wine marketing: a framework for consumer-centred planning
D Vrontis, A Thrassou, MR Czinkota
Journal of Brand Management 18 (4-5), 245-263, 2011
Italian wine firms: strategic branding and financial performance
D Vrontis, A Thrassou, M Rossi
International Journal of Organizational Analysis, 2011
A new consumer relationship model: the marketing communications application
A Thrassou, D Vrontis
Journal of Promotion Management 15 (4), 499-521, 2009
A new conceptual framework for business‐consumer relationships
D Vrontis, A Thrassou
Marketing Intelligence & Planning, 2007
Wine business in a changing competitive environment–strategic and financial choices of Campania wine firms
M Rossi, D Vrontis, A Thrassou
International Journal of Business and Globalisation 8 (1), 112-130, 2012
Climate change: a social and commercial marketing communications challenge
I Papasolomou, A Thrassou, K Peattie, S Peattie, C Ponting
EuroMed Journal of Business, 2009
Transcending innovativeness towards strategic reflexivity
D Vrontis, A Thrassou, H Chebbi, D Yahiaoui
Qualitative Market Research: An International Journal 15 (4), 420-437, 2012
Strengthening regional identities and culture through wine industry cross border collaboration
S Renko, F Contò, D Vrontis, M Fiore, A Thrassou
British Food Journal, 2014
Building multiunit ambidextrous organizations—A transformative framework
H Chebbi, D Yahiaoui, D Vrontis, A Thrassou
Human Resource Management 54 (S1), s155-s177, 2015
The exploration activity’s added value into the innovation process
H Chebbi, D Yahiaoui, A Thrassou, D Vrontis
Global Business and Economics Review 15 (2-3), 265-278, 2013
The country-of-origin effect on the purchase intention of apparel: opportunities and threats for small firms
D Vrontis, A Thrassou, C Vignali
International Journal of Entrepreneurship and Small Business 3 (3-4), 459-476, 2006
A preliminary strategic marketing framework for new product development
A Thrassou, D Vrontis, H Chebbi, D Yahiaoui
Journal of Transnational Management 17 (1), 21-44, 2012
An integrative framework of stakeholder engagement for innovation management and entrepreneurship development
E Leonidou, M Christofi, D Vrontis, A Thrassou
Journal of Business Research, 2018
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