| Factors affecting adoption of cloud-based services: evidence from an emerging market A Dutta, RK Kovid, P Ranjan International Journal of Technology Marketing 16 (1-2), 168-185, 2022 | 6 | 2022 |
| Adoption of IoT-based healthcare devices: An empirical study of end consumers in an emerging economy A Dutta, RK Kovid, M Thatha, J Gupta Paladyn, Journal of Behavioral Robotics 14 (1), 20220106, 2023 | 5 | 2023 |
| Impact of Electronic Servicescape of Online Gaming on Customer Engagement A Dutta Journal of Electronic Commerce in Organizations 18 (2), 49-63, 2020 | 4 | 2020 |
| A qualitative study on understanding the trustworthiness of online reputation management A Dutta, P Ranjan International Journal of Qualitative Research in Services 3 (2), 125-140, 2019 | 4 | 2019 |
| Smart Homes Technologies Adoption: Effect of Social Trust and Risk Perception A Dutta, RK Kovid, M Gupta, R Sijaria International Scientific Conference on Business and Economics 2023, 727-739, 2024 | | 2024 |
| Internet of Things adoption: unpacking the role of perceived brand credibility A Dutta, RK Kovid, VA Drave, MS Bhatia Global Knowledge, Memory and Communication, 2023 | | 2023 |
| Social Trust and Risk Perception towards acceptance of Fully Automated Driverless Cars A Dutta, RK Kovid, M Banerjee, R Sijariya BHU Management Review 9 (2), 20-28, 2023 | | 2023 |
| Emergence of Online-to-Offline Business Model: Insights from India S Chauhan, R Kovid, A Dutta Marketing and Advertising in the Online-to-Offline (O2O) World, 28-44, 2022 | | 2022 |
| What Drives Adoption of Cloud-Based Online Games in an Emerging Market? An Investigation Using Flow Theory AS Malhi, RK Kovid, A Dutta, R Sijariya Machine Intelligence and Data Science Applications. Lecture Notes on Data …, 2022 | | 2022 |
| Understanding effective use of colors in print and social media advertisement- Pre & Post COVID scenario A Dutta, G Jain, S Kalyani COVID-19: Implications for Commerce & Management, Economy and Information …, 2021 | | 2021 |
| A study of micropackging -A tool of FMCG for attracting mass P Ranjan, A Dutta Journal of Professional Management & Research 1 (1), 1-10, 2015 | | 2015 |
| Enhancing personal selling skill of management students through experiential learning G Taneja, A Dutta, R Girdhar International Journal of Management 4 (4), 193-199, 2013 | | 2013 |
Raj Kumar KovidProfessor of Business Management, Sharda UniversityVerified email at sharda.ac.in
