| Halal Malaysia Logo or Brand: The Hidden Gap WRBW Ismail, M Othman, RA Rahman, NH Kamarulzaman, SA Rahman Procedia Economics and Finance 37, 254-261, 2016 | 74 | 2016 |
| Consumer purchase intention toward online food delivery service: The implication for future research SAA Tarmazi, WRW Ismail, NASN Azmin, ARA Bakar Malaysian Journal of Social Sciences and Humanities (MJSSH) 6 (9), 347-354, 2021 | 20 | 2021 |
| Is sharing really caring? “Is sharing really caring?”: The impact of eWoM on halal tolerance among Malay Muslim consumers WR Wan Ismail, M Othman, RA Rahman, NH Kamarulzaman, ... Journal of Islamic Marketing 10 (2), 394-409, 2019 | 14 | 2019 |
| Adolescent's strategies and reverse influence in family food decision making. M Othman, HC Boo, WI Wan Rusni International Food Research Journal 20 (1), 2013 | 12 | 2013 |
| International tourist shopping styles in Kuala Lumpur A Azmi, AL Buliah, WRW Ismail Proceedings of the 2nd International Social Science Conference 2016, 2016 | 11 | 2016 |
| Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach I Wan Ismail, W, M Othman, N Md Nor, F Badiuzaman, A, ... Journal of Islamic Marketing, 2020 | 10 | 2020 |
| Halal Issues in Pastry and Bakery Products: The Halal Gatekeepers of Bakery Ingredients H Wan Ismail, W. R., Ramli, R. A., Mohd Zain, Z., Abdullah, H., Zulkifli, A ... Esteem Journal of Social Sciences and Humanities 4 (Special Issue – PitCH …, 2020 | 8 | 2020 |
| Understanding the challenges faced by hospitality managers during COVID-19 pandemic in Malaysia NHC Ahmat, S Rahamat, WRW Ismail, RA Ramli, A Baiomy Environment-Behaviour Proceedings Journal 7 (19), 183-188, 2022 | 5 | 2022 |
| Halal Malaysia brand equity mishap WRW Ismail, M Othman, NM Nor, AF Badiuzaman, N Nor Journal of Islamic Marketing 12 (5), 67-83, 2020 | 5 | 2020 |
| Measuring the factor affecting hotel online reservation: a structural equation modelling approach FA Radzi, WR Ismail, N Nor Md, MS Zahari, HF Ngelambong, SM Radzi World Applied Sciences Journal, 127-132, 2017 | 3 | 2017 |
| Low Calorie Cake: The Impact of Stevia Application in Baking Product AH Zulkifli, WRW Ismail, S Bachok, N Baba An International Multi-Disciplinary Graduate Conference of Terengganu (GraCe …, 2016 | 1 | 2016 |
| THE INFLUENCE OF ISLAMIC BRANDING ON MUSLIM CONSUMERS'PURCHASE INTENTION SS Salleh, WR Wan Ismail, RA Ramli, N Abdullah Journal of Islamic, Social, Economics and Development 9 (65), 148-160, 2024 | | 2024 |
| VISUAL CUES CONFUSION ON 0.0% ALCOHOL BEVERAGES IN MALAYSIA: UNINTENTIONAL OR DELIBERATE MARKETING STRATEGY? WI Wan Mustaffa, WR Wan Ismail, N Md Nor Journal of Islamic, Social, Economics and Development 9 (62), 257-271, 2024 | | 2024 |
| Assessing 360-Degree Guided Virtual Tour Video as a Viable Tourism Destination Marketing Tool: An Affective Appraisal Theory Approach A Ngelambong, D Abdullah, WRW Ismail, S Handajani, L Nurlaela International Journal of Research and Innovation in Social Science 8 (2 …, 2024 | | 2024 |
| TVET Graduates as a Feeder for Hospitality Workforce Bubble: A disruption in culinary workforce supply chain NH Mazlan, WRW Ismail, NA Shabudin, EMA Russlin Environment-Behaviour Proceedings Journal 8 (SI15), 181-187, 2023 | | 2023 |
| Halal Malaysia Brand Image: Analyzing the impact of negative publicities using implicit and explicit measure WRW Ismail, NH Mazlan, N Rahim, ARA Bakar Environment-Behaviour Proceedings Journal 8 (SI14), 97-104, 2023 | | 2023 |
| A qualitative inquiry on the effects of COVID-19 pandemic on hospitality industry in Malaysia NH Che Ahmat, WR Wan Ismail, RA Ramli, S Rahamat Journal of Tourism, Hospitality and Culinary Arts 15 (2), 168-190, 2023 | | 2023 |
| Consumer Purchase Intention Toward Instant Noodles A Mohammed, WR Wan Ismail, N Hashim, NH Mazlan International Journal of Accounting, Finance and Business 7 (41), 186-197, 2022 | | 2022 |
| ANTECEDENTS OF HALAL MALAYSIA BRAND EQUITY BASED ON CONSUMERS’ EXPLICIT AND IMPLICIT RESPONSES WANR WAN ISMAIL | | 2019 |
| Conflicting Semiotic and Halal Cue Signal for Halal Malaysia Brand Equity WR Wan Ismail, M Othman, RA Rahman, NH Kamarulzaman, ... Proceedings of the 3rd International Halal Conference (INHAC 2016), 119-129, 2018 | | 2018 |
