Frank R. Kardes
Title
Cited by
Cited by
Year
On the Automatic Activation of Attitudes
RH Fazio, DM Sanbonmatsu, MC Powell, FR Kardes
Journal of Personality and Social Psychology 50 (2), 229-238, 1986
5937*1986
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
PM Herr, FR Kardes, J Kim
Journal of consumer research 17 (4), 454-462, 1991
30721991
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
7372009
Consumer inference: A review of processes, bases, and judgment contexts
FR Kardes, SS Posavac, ML Cronley
Journal of Consumer Psychology 14 (3), 230-256, 2004
5092004
Consumer behavior and managerial decision making
FR Kardes, JH Steckel
Prentice Hall, 2002
4852002
Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion
FR Kardes
Journal of Consumer Research 15 (2), 225-233, 1988
4191988
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage
FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff
Journal of Consumer Research 20 (1), 62-75, 1993
4161993
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference
SP Mantel, FR Kardes
Journal of Consumer Research 25 (4), 335-352, 1999
4071999
The effects of physiological arousal on information processing and persuasion
DM Sanbonmatsu, FR Kardes
Journal of Consumer research 15 (3), 379-385, 1988
4051988
Order-of-entry effects on consumer memory and judgment: An information integration perspective
FR Kardes, G Kalyanaram
Journal of Marketing Research 29 (3), 343-357, 1992
4011992
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
R Grewal, R Mehta, FR Kardes
Journal of economic psychology 21 (3), 233-252, 2000
3142000
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13 (3), 269-279, 2002
3002002
The role of selective information processing in price-quality inference
FR Kardes, ML Cronley, JJ Kellaris, SS Posavac
Journal of Consumer Research 31 (2), 368-374, 2004
2982004
An investigation of the mediational mechanisms underlying attitudinal conditioning
J Kim, CT Allen, FR Kardes
Journal of Marketing Research 33 (3), 318-328, 1996
2681996
The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes
R Grewal, R Mehta, FR Kardes
Journal of Marketing Research 41 (1), 101-115, 2004
2442004
Toward a more nuanced understanding of the statistical properties of a median split
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 652-665, 2015
2272015
Selective hypothesis testing
DM Sanbonmatsu, SS Posavac, FR Kardes, SP Mantel
Psychonomic Bulletin & Review 5 (2), 197-220, 1998
1901998
In defense of experimental consumer psychology
FR Kardes
Journal of Consumer Psychology 5 (3), 279-296, 1996
1861996
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
1842018
The median split: Robust, refined, and revived
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 690-704, 2015
1802015
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