Rajesh Aithal
Rajesh Aithal
Marketing Faculty, IIM Lucknow
Verified email at iiml.ac.in - Homepage
Title
Cited by
Cited by
Year
Marketing channel length in rural India: Influence of the external environment and rural retailer buyer behavior
RK Aithal
International Journal of Retail & Distribution Management 40 (3), 200-217, 2012
452012
Rural marketing in the development paradigm
LK Vaswani, R Aithal, D Pradhan, G Sridhar
International Journal of Rural Management 1 (2), 245-262, 2005
282005
Distribution Channel Structure in Rural Areas: A Framework and Hypotheses
RK Aithal, LK Vaswani
Decision 32 (1), 191-206, 2005
142005
Exploring channel conflict in an emerging economy: the small retailer’s perspective
RK Aithal, H Maurya
International Journal of Retail & Distribution Management, 2017
52017
Rural Telecom in India: Marketing Issues and Experiences from other countries
RK Aithal, A Mukhopadhyay
Adopting E-governance, 271-277, 2007
52007
Book essay on Unrelenting Innovation: How to create a culture for market dominance
RK Aithal
Journal of Business Research 68 (2), 322-325, 2015
42015
An Exploratory Study on the Emergence of Private Labels in India
R Aithal
3rd IIMA Conference on Marketing Paradigms for Emerging Economies, 2009
42009
Kala Raksha Trust, Kutch
RK Aithal
Vision 12 (3), 61-71, 2008
32008
Marketing to Rural India: Challenges & Opportunities
RK Aithal
IMI Konnect 6 (1), 1-4, 2017
22017
Concept, Application and Marketing of rural tourism
RK Aithal, RK Anil
Indian Institute of Management Kozhikode, 2008
22008
Distribution Challenges in Emerging Markets: Evaluating Alternate Distribution Strategies for FMCG Firms in Rural India
RK Aithal, H Maurya
Strategic Marketing Issues in Emerging Markets, 51-60, 2018
12018
An exploratory study to understand wholesalers’ responses to the changing retail environment : Evidence from India
RK Aithal, SH Maurya
International Marketing Trends Conference, 2017
12017
Rural telephony: A need for effective marketing to ensure better e-governance
A Mukhopadhyay, RK Aithal
12008
Tamul Plates Marketing:Channel Challenges for an organic product
R Aithal
Ivey Case Publishing, 2020
2020
Researching Marketing Decisions: The Indian Context
R Mehta
Taylor & Francis, 2019
2019
Commentary on “Distribution Channel Structure in Rural Areas: A Framework and Hypotheses"
R Aithal
Researching Marketing Decisions: The Indian Context, 2019
2019
Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
O Adeola, R Aithal
2018
Reflections from a Periodic Market in Rural India
R Aithal
Emerald Publishing Limited, 2018
2018
Engaging with the BOP as Producers: Case Studies from India
RARK Anil
12th Great Lakes NASMEI Marketing, 2018
2018
Tamul Plates Marketing Pvt. Ltd.: The Growth Challenge
RK Aithal, A Dasgupta
Asian Case Research Journal 22 (01), 167-197, 2018
2018
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Articles 1–20