William K. Darley
William K. Darley
Professor Emeritus, University of Toledo and Professor of Marketing, King Abdulaziz University
Verified email at utoledo.edu
Cited by
Cited by
Gender differences in information processing strategies: An empirical test of the selectivity model in advertising response
WK Darley, RE Smith
Journal of advertising 24 (1), 41-56, 1995
Toward an integrated framework for online consumer behavior and decision making process: A review
WK Darley, C Blankson, DJ Luethge
Psychology & marketing 27 (2), 94-116, 2010
Modeling the determinants and effects of creativity in advertising
RE Smith, SB MacKenzie, X Yang, LM Buchholz, WK Darley
Marketing science 26 (6), 819-833, 2007
Family Decision Making in Leisure-Time Activities: An Exploratory Investigation of the Impact of Locus Control and Parental Type on Perceived Child Influence
WK Darley, JS Lim
Advances in Consumer Research, volume 13, 370-374, 1986
Advertising claim objectivity: Antecedents and effects
WK Darley, RE Smith
Journal of Marketing 57 (4), 100-113, 1993
An assessment of country of origin effects under alternative presentation formats
JS Lim, WK Darley, JO Summers
Journal of the Academy of Marketing Science 22 (3), 274, 1994
Increasing Sub-Saharan Africa's share of foreign direct investment: Public policy challenges, strategies, and implications
WK Darley
Journal of African Business 13 (1), 62-69, 2012
Effects of store image and attitude toward secondhand stores on shopping frequency and distance traveled
WK Darley, JS Lim
International Journal of Retail & Distribution Management, 1999
African culture and business markets: implications for marketing practices
B DeBerry‐Spence, KQ Dadzie, WK Darley, C Blankson
Journal of Business & Industrial Marketing, 2008
Cross‐national comparison of consumer attitudes toward consumerism in four developing countries
WK Darley, DM Johnson
Journal of Consumer Affairs 27 (1), 37-54, 1993
Store-choice behavior for pre-owned merchandise
WK Darley, JS Lim
Journal of Business Research 27 (1), 17-31, 1993
An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches
JS Lim, WK Darley
International Marketing Review, 1997
Exploring the relationship of perceived automotive salesperson attributes, customer satisfaction and intentions to automotive service department patronage: The moderating role …
WK Darley, DJ Luethge, A Thatte
Journal of Retailing and Consumer services 15 (6), 469-479, 2008
Assessing demand artifacts in consumer research: an alternative perspective
WK Darley, JS Lim
Journal of Consumer Research 20 (3), 489-495, 1993
The relationship of antecedents of search and self‐esteem to adolescent search effort and perceived product knowledge
WK Darley
Psychology & Marketing 16 (5), 409-427, 1999
The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self‐monitoring
WK Darley, JS Lim
Psychology & Marketing 9 (4), 329-346, 1992
Effects of female adolescent locus of control on shopping behaviour, fashion orientation and information search
WK Darley, DM Johnson
International Review of Retail, Distribution and Consumer Research 3 (2 …, 1993
Public policy challenges and implications of the Internet and the emerging e‐commerce for sub‐Saharan Africa: A business perspective
WK Darley
Information Technology for Development 10 (1), 1-12, 2003
The Internet and emerging e-commerce: Challenges and implications for management in Sub-Saharan Africa
WK Darley
Journal of Global Information Technology Management 4 (4), 4, 2001
A contemporary analysis of the low income consumer: an international perspective
WK Darley, DM Johnson
ACR Special Volumes, 1985
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