| Bauran pemasaran dan loyalitas konsumen R Hurriyati Bandung: Alfabeta 27, 100, 2005 | 4960* | 2005 |
| Manajemen corporate dan strategi pemasaran jasa pendidikan B Alma, R Hurriyati Bandung: Alfabeta, p154, 2008 | 416 | 2008 |
| Manajemen corporate dan strategi pemasaran jasa pendidikan: Fokus pada mutu dan layanan prima B Alma, R Hurriyati Alfabeta, 2008 | 340 | 2008 |
| Bauran pemasaran dan loyalitas konsumen H Ratih Bandung: Alfabeta, 2005 | 274 | 2005 |
| The role of social media marketing and brand image on smartphone purchase intention C Savitri, R Hurriyati, L Wibowo, H Hendrayati International Journal of Data and Network Science 6 (1), 185-192, 2022 | 175 | 2022 |
| Analisis bibliometrik perkembangan penelitian penggunaan pembayaran seluler dengan vosviewer F Effendy, V Gaffar, R Hurriyati, H Hendrayati Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan …, 2021 | 94 | 2021 |
| Marketing mix and consumer loyalty R Hurriyati Bandung: Alfabeta, 2005 | 86 | 2005 |
| Strategi pemasaran electronic word of mouth pada e-commerce dalam menghadapi era digital 4.0 di indonesia RQ Aynie, R Hurriyati, PD Dirgantari Inovasi: Jurnal Ekonomi, Keuangan, dan Manajemen 17 (1), 136-143, 2021 | 69 | 2021 |
| User mobile payment behavior using technology acceptance model (TAM): Study of" Dana" E-wallet users S Isrososiawan, R Hurriyati, PD Dirgantari Jurnal Minds: Manajemen Ide Dan Inspirasi 6 (2), 181-192, 2019 | 57 | 2019 |
| Manajemen Pemasaran R Hurriyati Jakarta: Rajawali Pers, 2008 | 57 | 2008 |
| The impact of word of mouth and university reputation on student decision to study at university D Harahap, R Hurriyati, V Gaffar, D Amanah Management science letters 8 (6), 649-658, 2018 | 54 | 2018 |
| Exploring the role of trust in mobile-banking use by Indonesian customer using unified theory of acceptance and usage technology M Saparudin, A Rahayu, R Hurriyati, MA Sultan International Journal of Financial Research 11 (2), 51-60, 2020 | 46 | 2020 |
| Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Attitude dan Actual Usage Go-Pay G Gusni, R Hurriyati, PD Dirgantari Jurnal Manajemen Dan Kewirausahaan 8 (1), 22-33, 2020 | 45 | 2020 |
| Perceived usefulness, perceived ease of use, and social influence: intention to use e-wallet F Effendy, R Hurriyati, H Hendrayati 5th Global Conference on Business, Management and Entrepreneurship (GCBME …, 2021 | 44 | 2021 |
| Effect of price and product completeness to consumer purchase decision at Tokopedia. com D Amanah, R Hurriyati, V Gaffar, AA Layla, DA Harahap Proceedings of the 2nd Global Conference on Business, Management and …, 2017 | 43 | 2017 |
| An analysis of place branding to enhance the image of Bandung city and its implications toward the decisions to visit tourism destination R Hurriyati Sosiohumanika 8 (1), 2015 | 43 | 2015 |
| Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing E Ernawati, R Hurriyati, PD Dirgantari Jurnal Ekonomi Modernisasi 17 (1), 27-40, 2021 | 40 | 2021 |
| Extraction of curcumin pigment from Indonesian local turmeric with its infrared spectra and thermal decomposition properties ABD Nandiyanto, AS Wiryani, A Rusli, A Purnamasari, AG Abdullah, ... IOP Conference Series: Materials Science and Engineering 180 (1), 012136, 2017 | 39 | 2017 |
| Effect of word of mouth on students decision to choose studies in college DA Harahap, R Hurriyati, V Gaffar, LA Wibowo, D Amanah 1st International Conference on Islamic Economics, Business, and …, 2017 | 35 | 2017 |
| Effect of Market Orientation on Business Performance in MSMEs as Mediating by Dinamic Marketing Capabilities. A Riswanto, R Hurriyati, LA Wibowo, V Gaffar Quality-Access to Success 20 (172), 2019 | 34 | 2019 |
