Ikuti
Ratih Hurriyati
Ratih Hurriyati
Professor of Marketing ,Universitas Pendidikan Indonesia
Email yang diverifikasi di upi.edu
Judul
Dikutip oleh
Dikutip oleh
Tahun
Bauran pemasaran dan loyalitas konsumen
R Hurriyati
Bandung: Alfabeta 27, 100, 2005
5085*2005
Manajemen corporate dan strategi pemasaran jasa pendidikan
B Alma, R Hurriyati
Bandung: Alfabeta, p154, 2008
3962008
The role of social media marketing and brand image on smartphone purchase intention
C Savitri, R Hurriyati, L Wibowo, H Hendrayati
International Journal of Data and Network Science 6 (1), 185-192, 2022
1182022
Marketing mix and consumer loyalty
R Hurriyati
Bandung: Alfabeta, 2005
822005
Analisis bibliometrik perkembangan penelitian penggunaan pembayaran seluler dengan vosviewer
F Effendy, V Gaffar, R Hurriyati, H Hendrayati
Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan …, 2021
702021
User mobile payment behavior using technology acceptance model (TAM): Study of" Dana" E-wallet users
S Isrososiawan, R Hurriyati, PD Dirgantari
Jurnal Minds: Manajemen Ide Dan Inspirasi 6 (2), 181-192, 2019
532019
Manajemen Pemasaran
R Hurriyati
Jakarta: Rajawali Pers, 2008
522008
Strategi pemasaran electronic word of mouth pada e-commerce dalam menghadapi era digital 4.0 di indonesia
RQ Aynie, R Hurriyati, PD Dirgantari
Inovasi: Jurnal Ekonomi, Keuangan, dan Manajemen 17 (1), 136-143, 2021
442021
The impact of word of mouth and university reputation on student decision to study at university
D Harahap, R Hurriyati, V Gaffar, D Amanah
Management science letters 8 (6), 649-658, 2018
442018
Exploring the role of trust in mobile-banking use by Indonesian customer using unified theory of acceptance and usage technology
M Saparudin, A Rahayu, R Hurriyati, MA Sultan
International Journal of Financial Research 11 (2), 51-60, 2020
412020
Effect of price and product completeness to consumer purchase decision at Tokopedia. com
D Amanah, R Hurriyati, V Gaffar, AA Layla, DA Harahap
Proceedings of the 2nd Global Conference on Business, Management and …, 2017
412017
An analysis of place branding to enhance the image of Bandung city and its implications toward the decisions to visit tourism destination
R Hurriyati
SOSIOHUMANIKA 8 (1), 2015
402015
Perceived usefulness, perceived ease of use, and social influence: intention to use e-wallet
F Effendy, R Hurriyati, H Hendrayati
5th Global Conference on Business, Management and Entrepreneurship (GCBME …, 2021
382021
Extraction of curcumin pigment from Indonesian local turmeric with its infrared spectra and thermal decomposition properties
ABD Nandiyanto, AS Wiryani, A Rusli, A Purnamasari, AG Abdullah, ...
IOP Conference Series: Materials Science and Engineering 180 (1), 012136, 2017
382017
Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing
E Ernawati, R Hurriyati, PD Dirgantari
Jurnal Ekonomi Modernisasi 17 (1), 27-40, 2021
352021
Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Attitude dan Actual Usage Go-Pay
G Gusni, R Hurriyati, PD Dirgantari
Jurnal Manajemen Dan Kewirausahaan 8 (1), 22-33, 2020
352020
Effect of Market Orientation on Business Performance in MSMEs as Mediating by Dinamic Marketing Capabilities.
A Riswanto, R Hurriyati, LA Wibowo, V Gaffar
Quality-Access to Success 20 (172), 2019
332019
Effect of word of mouth on students decision to choose studies in college
DA Harahap, R Hurriyati, V Gaffar, LA Wibowo, D Amanah
1st International Conference on Islamic Economics, Business, and …, 2017
302017
Mobile-based augmented reality for learning 3-dimensional spatial Batik-based objects
I Widiaty, LS Riza, AA Danuwijaya, R Hurriyati, SR Mubaroq
Journal of Engineering Science and Technology 12 (10), 12-22, 2017
292017
Developing geotourism as part of sustainable development at Ciletuh Sukabumi, West Java, Indonesia
AK Yuliawati, MSD Hadian, A Rahayu, R Hurriyati
Journal of Advanced Research in Management 7 (1), 57-62, 2016
292016
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