Evolution of B2B relationship stages in China: A study of confucianism philosophy PCY Liu, R Yuan, J Luo, MS Balaji Industrial Marketing Management 96, 1-17, 2021 | 11 | 2021 |
Platform success in the international marketplace: reconfiguring digital resources for marketing agility C Weng, MJ Liu, D Ye, J Huang, PCY Liu International Marketing Review, 2024 | 1 | 2024 |
The apple doesn't fall far from the tree: Parenting styles and its effects on family business succession intentions PCY Liu, F Zhu, J Wang Journal of Business Research 172, 114429, 2024 | 1 | 2024 |
Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry PCY Liu, W Wang, Z Wang, Y Yang Industrial Marketing Management 116, 12-25, 2024 | | 2024 |
From No Body to Some Body: A Resource Based View Approach for the Branding of a Manufacturer PCY Liu, F Zhu, J Wang China Branding: Cases from Zhejiang, 31-43, 2019 | | 2019 |
Platform success in the international marketplace: reconfiguring digital resources for marketing agility | | |